Subject: The subject line of the email campaign. This can vary from the original send if specified by the partner.
- Read about subject line best practices here
From: The name of the advertiser the campaign is being sent from.
- Please note the From line of an email should not be an email address!
Send Date: The date on which the Redeploy will be set live.
Send Time: The time of day the email will be sent, including AM or PM.
Send Time Zone: The time zone from which the email is sent.
Total Email Quantity:
- For redeploys, you will enter “Openers from __” and list the Email Campaign Name of the original send. For information on who we can send redeploy emails to, please see the following article: Email Redeploy Options and FAQs
Geo: This information must stay the same as the original send.
Audience: This information must stay the same as the original send.
Test Seed List: A list of email addresses provided by the partner for individuals who will be included in test sends.
Live Seed List *if different than test list: Some partners prefer to include or exclude certain email addresses from the test send, and specify that they should only receive the approved campaign.
Creative: Attach either the creative from the original send, or a different creative if so requested by the partner.
Preview Text: *an additional call to open and is optional: if this was used in the original send, apply it to the Redeploy, as well (unless otherwise instructed.)
CTURL with UTMs: A Landing page link with an included UTM, unless the creative is provided in the form of an HTML or zip file.