Email Guidelines
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      Email Redeploy Options and FAQs

      Listed below are our email redeploy options. Along with answers to frequently asked questions and an overview of our redeployment capabilities.

      *** A standard redeploy is to the openers of the original send. If you want a different strategy, please notify your campaign manager in the line item.

      Redeploy Options:

      • Redeploy to Opens: This option sends the email to recipients who opened the initial email.
      • Redeploy to Non-Opens: This option sends the email to recipients who did not open the initial email.
      • Redeploy to Full Send List: This option sends the email to the entire original list of recipients, regardless of whether they opened the initial email or not.
      • Redeploy to Clicks ONLY: This option sends the email to recipients who clicked on the initial email.
      • Redeploy to Non-Clicks: This option sends the email to recipients who opened the initial email but didn't click. 

      Frequently Asked Questions: 

      • Can I send a redeploy to a redeploy? 
        • Yes, this is uncommon but can be done! Please request this in the line item.
      • Can I redeploy to clicks only?
        • Yes, this is uncommon but can be done! Please request this in the line item.
      • Can we send a redeploy campaign to those who opened but did not click?
        • Yes, this is uncommon but can be done! Please request this in the line item.
      • Can we redeploy to multiple invoices as one order?
        • Yes, however, all initial sends must have the same audience and geographic targets.
      • Can we redeploy to a portion of the opens?
        • Yes, we will need the cap amount provided before we can set the redeploy live. 
      • Can I change the audience or geo for a redeploy?
        • No, the targeting must stay the same as the original send.
      • When should I send a redeploy? 
        • We recommend 8-10 days following the original send as we typically see data start to finalize 7 days after deployment but it can take up to 10 days. 
      • How far back am I able to request a redeploy?
        • We can go back up to 6 months. Keep in mind that a redeploy is meant to maintain engagement after the initial send.