We summarize what creative assets we need to run Google Performance Max campaigns
Our creative services team now offers 3 creative product bundles specifically designed for Google Performance Max campaigns. Please see our Creative Service Business Rules article for more information!
Required
- Website
- Pixel placed on the website
Recommended
Our team can pull stock images, and images from your website and social media accounts to create all assets for you, including video. If you would like to provide additional images or a video asset, please see below.
Our team will create the text for your campaigns.
Please also see our Google Performance Max Creative Best Practices for a quick checklist of recommended assets.
Image Specifications
| Images | Specifications |
| Square Logo |
1200 x 1200px (min. 300 x 300px) 1:1 Ratio Maximum file size: 5,120kb Up to 5 logos can be provided, we recommend at least 1 |
| Landscape Logo |
1200 x 300px (min. 512 x 128px) 4:1 Ratio Maximum file size: 5,120kb Up to 5 logos can be provided, we recommend at least 1 |
|
Landscape Image |
1200 x 628px (min. 600 x 314px) 1.91:1 Ratio Maximum file size: 5,120kb Up to 4 images can be provided, we recommend 4 |
|
Square Image |
1200 x 1200px (min. 300 x 300px) 1:1 Ratio Maximum file size: 5,120kb Up to 20 images can be provided, we recommend at least 4 |
|
Portrait Image |
960 x 1200px (min. 480 x 600px) 4:6 Ratio Maximum file size: none Up to 20 images an be provided, we recommend at least 4 |
Google's Image Asset Specifications
Video Specifications
There is only one type of video asset in Performance Max campaigns. This asset is specifically for YouTube, but it can be displayed via the Display Network expansion.
- Video(s) must already be uploaded to YouTube and you will need to provide our team with a URL. Please ensure your video is set to "Public" or "Unlisted" before sharing with us.
- Format: MPG (MPEG-2 or MPEG-4)
- Minimum length: 10 seconds
- Required Ratio: landscape (16:9), square (1:1), or vertical (9:16). We recommend at least one verticle video and one square video
- At least one vertical video between 10-60 seconds for Shorts eligibility
- Up to 5 videos can be provided, we recommend 5
- HD video is preferred