Google Performance Max Creative Best Practices

A checklist to ensure you are following Google's PMax creative best practices

Performance Max Creative Best Practices Checklist

✔️  4 Landscape images

✔️  4 Square images

✔️  2 Portrait images

✔️  1 Square logo

✔️  1 Landscape logo

✔️  1 Horizontal 10-15 seconds YouTube video

For specific specifications please look at our Creative Specifications article. 


Bare Minimum to Run a Campaign

Below are the assets Google requires to run a Performance Max campaign. If you do not have these assets Google can pull from your website, social media, and stock images to create these assets for you. 

  • 1 Landscape image
  • 1 Square image
  • 1 Square logo

Providing All Assets

Here is the list of all the assets you can provide to our team for an asset group if you choose to provide them all:

  • At least 4 Landscape images, 4 Square images, 2 Portrait images, 1 Square logo, and 1 Landscape logo (maximum of 20 images and maximum of 5 logos)
  • At least 1 Horizontal and 1 Vertical YouTube video (Square is optional)
  • At least one Bumper video (6 seconds or less), a 10-15 second video, and a 30+ second video

For specific specifications please look at our Creative Specifications article.