A checklist to ensure you are following Google's PMax creative best practices
Performance Max Creative Best Practices Checklist
✔️ 4 Landscape images
✔️ 4 Square images
✔️ 2 Portrait images
✔️ 1 Square logo
✔️ 1 Landscape logo
✔️ 1 Horizontal 10-15 seconds YouTube video
For specific specifications please look at our Creative Specifications article.
Bare Minimum to Run a Campaign
Below are the assets Google requires to run a Performance Max campaign. If you do not have these assets Google can pull from your website, social media, and stock images to create these assets for you.
- 1 Landscape image
- 1 Square image
- 1 Square logo
Providing All Assets
Here is the list of all the assets you can provide to our team for an asset group if you choose to provide them all:
- At least 4 Landscape images, 4 Square images, 2 Portrait images, 1 Square logo, and 1 Landscape logo (maximum of 20 images and maximum of 5 logos)
- At least 1 Horizontal and 1 Vertical YouTube video (Square is optional)
- At least one Bumper video (6 seconds or less), a 10-15 second video, and a 30+ second video
For specific specifications please look at our Creative Specifications article.