Google Performance Max Creative Best Practices and Creative Service Submission

A checklist to ensure you are following Google's PMax creative best practices and how to submit a request for our creative team to create PMax creatives

• Performance Max Creative Best Practices

• Bare Minimum to Run a Campaign

• Providing All Assets

• Performance Max Creative Services

Performance Max Creative Best Practices Checklist

✔️  4 Landscape images

✔️  4 Square images

✔️  2 Portrait images

✔️  1 Square logo

✔️  1 Landscape logo

✔️  1 Horizontal 10-15 seconds YouTube video

For specific specifications please look at our Creative Specifications article. 

Bare Minimum to Run a Campaign

Below are the assets Google requires to run a Performance Max campaign. If you do not have these assets Google can pull from your website, social media, and stock images to create these assets for you. 

• 1 Landscape image
• 1 Square image
• 1 Square logo

Providing All Assets

Here is the list of all the assets you can provide to our team for an asset group if you choose to provide them all:

• At least 4 Landscape images, 4 Square images, 2 Portrait images, 1 Square logo, and 1 Landscape logo (maximum of 20 images and maximum of 5 logos)
• At least 1 Horizontal and 1 Vertical YouTube video (Square is optional)
• At least one Bumper video (6 seconds or less), a 10-15 second video, and a 30+ second video

For specific specifications please look at our Creative Specifications article. 

Performance Max Creative Services

Our creative services team is now equipped to handle Performance Max creative requests! Please see the pricing structure below: