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What's New in Q1 2025

Your quarterly round-up for all of Ui.Marketing’s releases and a sneak peek into what is coming next quarter!


🛒 Orders

Side-by-Side Line Item View

We launched our new side-by-side line item view! This new view is designed to dramatically improve efficiency when navigating and finding information! This update streamlines the line item experience, bringing key details to your fingertips. We also included a few helpful updates:

  • At-a-glance Reporting: Quickly view high-level reporting and pacing metrics directly within the line item view.

  • Message Search: Search within line item messages to pinpoint specific information and easily forward relevant messages to the group for continued discussion.

  • External ID Support: Add your own external IDs to line items.

 

A few other things we released for Orders…

  • Line items that are flagged now have a red-colored flag to make it more visible.
  • In the ‘Audience’ tab in Proposals and Orders, users will now see the following disclaimer, “The operations strategy team will align campaign data elements with performance metrics, inventory, and industry best practices, adapting in real time to optimize audience targeting and maximize success.”

🛍️ Advertising Products

Social Video Creative Services

Our social video creative services have expanded to include TikTok, Facebook, and Instagram videos. With the 9:16 format, you can run your video across multiple platforms to gain even more reach!

Management Fee Calculation Update

Our management fee calculation is being updated for improved transparency and efficiency. This adjustment, aligned with industry standards, will make budgeting easier. Learn more >


🗣️ Feedback

We launched our new feedback portal for Ui.Marketing! Easily upvote any of the existing features within the portal if this is something you’d like to see happen and to stay up to date on the status of that item.

You can also easily submit new feedback anytime by clicking + Submit idea in the top right-hand corner. Learn More >

Feedback Portal


🧭 Navigation

Help Center

The Help Center was removed from the sidebar navigation and added as a tab to the right-side of a user’s screen. The new Help Center contains all of the same information in an upgraded format.

new help center


📊 Reports

Local SEO

Local SEO reporting is now fully integrated into Ui.Marketing! Our new report provides clear, easy-to-understand charts, a detailed location-specific report, and simple PDF exports, making it a breeze to share your SEO success. Learn More >

2025-03-21 06.16.10

More Channels

channel logosMore channels have been added to the Top Performing Channels report. Some of the new additions are:

  • Big Ten Network
  • Peacock
  • CourtTV
  • Bloomberg
  • SundanceTV
  • LinkedIn
  • ...and many more apps!

A few other things we released for Reports…

  • TikTok conversions were removed as they do not represent accurate conversion metrics. Campaign managers can provide manual reports upon request.


🤩 What's Coming Next

Here is a sneak peek at what we have coming for you soon!

🎨 Proposal Export Customizations

📍 Local SEO Reporting Enhancements

🏠 Owned and Managed Products in Ui.Marketing

Amazon Advertising

Netflix