Local & Organic SEO Reporting
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      How to access Local SEO Reporting?

      In-depth guide for Local SEO reporting within Ui.Marketing

      Please note these charts and graphs are subject to change, as they are pulled directly from the advertiser’s page.

      How to load a Local SEO report

      • Choose your Partner, Division, and Advertiser

      • Select Local SEO from the product dropdown

      Please note that campaign and ad group selections are not available for Local SEO reporting. In addition, users cannot select date ranges in the UI or download a PDF, more on this below.

      Screen Shot 2023-10-11 at 3.49.20 PM

      Understanding Local SEO Data

      Users can navigate through the different SEO data points using the pills at the top right-hand corner. Each selection will show different data points/metrics. The charts and graphs on each page are subject to change.

      Summary

      The summary tab gives an overview of how users have interacted with your listing.

      • Google Views on Search and Maps- A line chart that shows the number of times your listing appeared in search results, specifically on Google Search and Google Maps. Hover over the data pints to see more specific metrics and use the date range in the header to change the time period.

      • Google User Photos - Photos that users have uploaded to Google only by end-users. Use the arrow keys to view the different photos.

      • Local Listings Summary - A summary chart that shows which listings are live, processing, unavailable, or opted out.

      • Google Customer Actions - The number of times consumers took action on your Google listing. These actions include clicking the call, directions, or website links. A phone call occurs when a consumer clicks the phone number on a mobile device, regardless of whether the phone call was completed. Hover over the different data points to see data by day.

      • Location Listings Overview - The number of times your location appeared in search results and the clicks generated across Google Maps, Google Search, Bing, Facebook, and the broader network. See a period-over-period comparison of each listing as well.

      • Review Information

        • Review Count - View the total number of reviews your listing has received and the number of reviews you have gotten per listing.

        • Recent Reviews - Highlights your latest reviews during the selected time period.

        • Reviews Awaiting Response - Use the reviews awaiting a response to know which reviews have not yet been responded to by the business.

        • Review Ratings - Get an overall understanding of your average rating across all listings.

        • Daily Rolling Average Rating - Your average rating over the trailing 90 days.

      Listings

      The listings tab will give an overview of the different publishers your business is listed with. Use this page to see the total number of publishers and listings, and how many of those are fully synced, processing, not yet synced, or have opted out.

      Use the table to get a breakdown of each publisher and the type of listing with that publisher.

      Reviews

      The reviews tab gives an overview of all of the reviews your listing has received across all platforms. On the left-hand side, use the sidebar to view different review metrics. All of these metrics can be filtered down by site, time frame, and review types.

      • Map - This shows the reviews that show on the map, the map will automatically center.

      • Count - Highlights the breakdown of reviews per individual site.

      • Rating - This tracks over time your average rating across all sites. This metric is a great place to look for macro-trends in your overall rating.

      • Rating Distribution - Showcases the distribution of your star ratings, such as how many reviews are 5 stars vs. 4 stars, etc.

      • Review Ratings - Get an overall understanding of your average rating across all listings.

      • Content Analysis - Visual of the words that are showing up in your reviews. The size of the bubble represents how frequently it has appeared in a review and the coloring is representative of the star rating.

      Insights

      The insights tab is a centralized view for analytics reports that includes data charts with customizable date ranges. Visually dynamic elements like hero numbers, graphs, and captions help your audiences get the key information they need at any time. By default, accounts will be auto-populated with a series of standard dashboards. These will help you get started with a series of relevant metrics.

      Sharing the data

      Share this data with external users by clicking the shareable link button on the top right corner. This will generate a link that can be copied and sent to users who do not have access to the platform. Please note that this link does not expire.

      For More Information

      Please contact:
      Ui.Marketing Support
      support@ui.marketing