Local SEO Overview & Reporting Guide

Table of Contents:

What is Local SEO and a GBP Listing?

Local Search Engine Optimization (SEO)

• Local SEO is the process of improving a business’s visibility in local search results on Google, including Google Maps and the Local Pack. It helps a business appear when people nearby search for the products or services they offer, making it easier for potential customers in the area to find, contact, and visit.

Google Business Profile (GBP) Listing

• A Google Business Profile (GBP) listing is a business’s official presence on Google. It displays key information like your business name, address, phone number, hours, services, and customer reviews. It appears in Google Search and Google Maps, helping local customers easily find, contact, and choose a business.

 

How to Access Reporting in Ui.Marketing

Please see below for two ways to access reporting in Ui.Marketing

1. The Reporting Link

• You can use this link to go directly to the reporting platform: UI.Marketing

  • Once you have clicked the link, fill out the filters on the left side of your screen. Make sure to select Local SEO as the product, that the correct location is selected, and that the correct date range is added.

2. From the Line Item

• You can go to the reporting directly for the campaign’s line item.

  • When in the campaign line item, click the three dots in the top right-hand corner and select View Report. Make sure to select Local SEO as the product, that the correct location is selected, and that the correct date range is added.

 

How to Analyze Local SEO Metrics in Ui.Marketing

Here is a detailed overview of the available metrics in Ui.Marketing, along with explanations of what each one represents. You can download the report using the download icon or generate a shareable link using the link icon in the top right corner, making it easy for your client to view and access the metrics.

Snapshot Chart

This chart displays the following performance data for the selected date range and location.

 

• Total Google Impressions

  • The number of times the business listing appears in Google Search or Google Maps results. This shows how often people are seeing the business when searching in the local area.

• Total Google User Actions

  • The total number of actions people took on the Google Business Profile, such as calling the business, visiting the website, or requesting directions. This reflects how often the listing turns views into real customer interest.

• Average Google Rating

  • The overall star rating the business has received from customer reviews on Google. This score helps build trust with potential customers and can influence how often people choose the business over competitors.

• Period-over-Period Metrics

  • PoP (Period-over-Period) reporting compares performance data from the selected date range to the previous date range, matching the time period.

    • For example: If you select 8/1/26-8/20/26; PoP compares that to 7/1/26-7/31/26.

Google Listing Impressions Chart

This line graph compares your Google Search impressions and Google Maps impressions over the selected date range. You can hover over the chart to view the exact impression totals for each date.

 

Performance by Locations Chart

Easily compare key Local SEO performance metrics across each location, including calls, website visits, and direction requests.

Click any location to view detailed reports, sort data, and export results for easy sharing.

 

Google Listing Actions Chart

This line graph shows monthly trends for key customer actions, including calls, website visits, direction requests, bookings, orders, and menu clicks.

You can toggle specific actions on or off and hover over the graph to see exact totals for each date.

 

Top-Tier Listings Chart

High-quality listings help build your online authority and improve visibility in the Local Pack and Google Maps. You can view how many listings your business has, where they appear, and their current status.

 

 

Listing Statuses
🟢 Synced: Your business information is successfully published and updating.
🟠 Processing: Your listing is currently being set up or updated.
🔴 Not Synced: We are unable to sync your information. Please contact your campaign manager for further details.
Opted Out: Your business is not connected to this publisher.

Top Google Search Impressions Chart

This chart shows the exact search terms people are using to find the business, along with how often each term appears in Google results. It helps identify which keywords are driving visibility so we can refine the SEO strategy.

View top-performing terms, sort results, see total impressions, and export the data for reporting. Please note, data is available for date ranges of 90 days or more.

 

Reviews Overview Chart 

This chart provides a snapshot of the businesses online reputation, showing total reviews and the average star rating for the selected date range.

It also breaks down how many reviews were received at each star level, making it easy to spot trends in customer satisfaction. Hover over each bar to see the exact number of reviews per rating.

 

Reporting Tools

AI Reporting Summary

This feature is available within the reporting dashboard. After selecting the product, location, and flight dates, click the purple “Summarize” button in the top right corner to generate a high-level overview of the performance metrics.

 

CARL Chatbot

Our AI-powered chatbot is available to assist with any SEO-related questions. Simply click the Help Chat bubble in the bottom left corner of your Ui.marketing account to start a conversation and get instant support.