Creative specifications to run a TikTok campaign
There are two different creative options on TikTok; video and a display carousel. Since TikTok is primarily a video platform, we recommend using video creatives whenever possible. The display carousel can be used if the advertiser has no video assets.
If you cannot create your own TikTok assets, we can create them for you! Learn More >
Video Creative Specifications
| Aspect Ratio |
9:16 recommended We can also accept 1:1 or 16:9 |
| Video Length |
9-15 seconds is recommended Minimum: 5 seconds Maximum: 60 seconds |
|
Brand Name Name of your business |
Up to 40 characters long |
|
Ad Description Caption at the bottom of video |
Up to 100 characters long |
|
Profile Image Picture of logo |
Square image (1:1) This is optional |
Display Carousel Creative Specifications
| Images |
2-35 Verticial image orientation is recommended, but we can accept square or horizontal |
| Resolution |
720x1080px 640x640px 1200x628px |
| Recommended Format |
.jpg, .jpeg, or .png |
| File Size |
Up to 100 MB |
|
Music |
Please select the song from TikTok Commerical Music Libary. We will need the exact name of the song, name of the artist, and length of the song. |
|
Brand Name Name of your business |
Up to 40 characters long |
|
Ad Description Caption at the bottom of video |
Up to 100 characters long |
|
Profile Image Picture of logo |
Square image (1:1) |
Full TikTok creative specs can be found HERE.
😎 Check out our TikTok Creative Best Practices for inspiration and how to create the most engaging creatives.