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TikTok Creative Best Practices

Find inspiration and learn how to create the most engaging TikTok creatives

🎨 Create Winning TikTok Ads: Tips & Inspiration

The creative you choose is key to your campaign’s success. Follow these tips to make the most of your TikTok ads.

🚀 Start with TikTok in Mind

TikTok ads work best when designed specifically for the platform. Make sure your video:

  • Uses sound or music

  • Is shot vertically (9:16)

  • Is at least 720p resolution

  • Keeps text and visuals inside TikTok’s safe zones

📸 Use People: Feature creators, employees, or customers to grab attention and build trust.

🎭 Look Native: Aim for a casual, user-generated style (not overly polished) so it blends into TikTok's feed.

🔥 Use Trends: Stay relevant by tapping into memes, challenges, and trending content.

💡 Need ideas? Check out the TikTok Creative Center for examples and inspiration.

🎣 Hook Viewers Fast

Structure your video for engagement:

  • First 3 seconds: Introduce your product or value

  • First 6 seconds: Add a strong hook to spark curiosity or emotion

  • Throughout: Use captions or text (5–10 words per second), transitions, stickers, and graphics to hold attention

  • End with a clear call to action (CTA) – tell people what to do next

📋 Creative Checklist

Must-Haves:

  • Brand logo

  • On-screen text (copy)

  • Product details

  • Landing page URL

  • Background music (must be approved by the advertiser)

👉 You can provide your own music, or we’ll use a track from our library.

Strongly Recommended:

  • Voice-over

  • Example TikTok ads you like

  • Photos or videos of your product (either supplied or produced)