| Submit SEO insertion order (IO) | Required |
| Logo | Required (720x720 pixels recommended) |
| Special hours/closed for holidays | Preferred |
| Google Business Profile (GBP) access | access@seotool.marketing (owner-level required) |
| Facebook access | Permit request from Marketing Services |
| Yelp access | access@seotool.marketing |
| High-resolution images | Strongly recommended (minimum 720x720 pixels) |
|
First names & emails for review generation (HIPAA clients ineligible) |
Strongly recommended |
| Campaign start date/activation | Can only begin once Google Business Profile (GBP) access has been shared correctly |
| Campaign minimum length | Six-month minimum required from activation |
| Cancellation policy | Cancellations after the 15th of the month will result in billing for the current and following month |