An overview of Google Performance Max reporting in Ui.Marketing
The below article outlines Google Performance Max (PMax) in the new reporting dashboard.
- Accessing Google Performance Max Reporting
- Google Performance Max Reporting Components
- Shareable Link + Download PDF
Accessing Google Performance Max Reporting
Google Performance Max Reporting Components
Snapshot
The Snapshot report shows you high-level total metrics across all of your Google Performance Max campaigns. It also includes the Data by Time Frame chart showcasing various metrics over days or weeks.
Performance by Campaign
When viewing Google Performance Max reporting across all campaigns, you can navigate to the Performance by Campaign table and see metrics for each campaign. You can also click into each campaign to see metrics for just that campaign.
Geography
Users have the ability to view how their target locations are performing, broken out by zip codes and locations which they can toggle between. Click here to learn more.
Shareable Link + Download PDF Report
Users can generate a shareable link that can be sent to other users. Shareable links do not require a login and do not expire. Click here to learn more.
Users can also download the report PDF and customize the charts that are shown. Excess data points will be rolled over to an appendix. Click here to learn more.