Creative Guidelines
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      Alt Network Creative Guidelines

      Alt Network creative guidelines for Cannabis and CBD advertisers must follow specific state regulations.

      In this article you will find:

      United States Guidelines for Alt Network Advertising

      • Apply Age Targeting for 21+ 

      • Disclaimers or other disclosures such as License numbers may be required for targeted geographic areas (ex. Alaska, Arizona, California, Colorado, Connecticut, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont and Virginia.)

      • State law cannabis restrictions may not apply to advertisers that are located on federally recognized Tribal lands. For information, please contact our support team (instructions can be found here.) 

      Cannabis Creative Guidelines

      • Cannot have price, location and distribution: Ads cannot specify price, address or hour of operation.

      • Cannot show consumption: Ads may show the product, but they cannot show consumption.

      • Cannot claim health benefits: Ads cannot use language that suggests a cure for any ailments, medical conditions or diseases.

      • Cannot identify strains and flavours: Ads may promote the strain name, but the strain name cannot be appealing to young people.

      • Cannot appeal to a young audience: Ads cannot depict young people, characters or animals (real or cartoon) or have any imagery that would be favoured by an audience less than legal age, as defined by the jurisdiction.

        Example cannabis static creatives:

      ** Note that some of these guidelines may be conditional based on provinces or states regulations, for more information reach out to your StackAdapt Representative.

      HTML5 Rich Media Creative Guidelines 

      Animated Creatives:

      • Animated rich media creatives are a classic ‘go to’ thanks to their extreme flexibility. Animated banners are eye catching and can allow more information to fit into just a few hundred pixels.

      This example shows the step-by-step process of ordering cannabis online: 

      HTML5 Rich Media Creative Guidelines

      Interactive Units:

      • Interactive units encompass many variations, including hotspots, multiple CTAs, surveys, and much more. No matter your goals or strategy, there’s likely an interactive unit right for your campaign.

      In the example, these interactive units have two CTAs and two different targeting strategies. The first is meant to target less experienced cannabis users with a learn more CTA, and the second is meant for more experienced users with a “Find a Store” CTA.

      CBD Creative Guidelines

      For CBD with less than 0.3% THC:

      • Cannot claim health benefits: Ads cannot use language that suggests a cure for any ailments, medical conditions or diseases. Messaging around CBD should be a little more vague, such as “get relief”, “find relaxation”, or “rest easy.”

      • Cannot appeal to a young audience: Ads cannot depict young people, characters or animals (real or cartoon) or have any imagery that would be favoured by an audience less than legal age, as defined by the jurisdiction. Products can be shown, however product names and appearances cannot appeal to younger audiences.

      For CBD with more than 0.3% THC:

      • Will be treated as a cannabis campaign.

        Example CBD static creatives:

      Video Creative Guidelines

      Engagement:

      Display isn't the only avenue for cannabis or CBD to utilize. With video, be it native, interstitial, pre-roll or CTV, you can generate a more emotional creative. In this example, the creative embodies tranquility which relates back to one of the reasons people use CBD.

      With video, we can also utilize QR codes, to a shop page for example, to generate and measure engagement.

      Additional resources: