Alt Network Creative Guidelines: Gambling & Casino
Guidelines to follow when running gambling & casino ads on the Alt-Network.
Due to the sensitive nature of gambling/casino-related advertising, we ask that you follow these simple requirements when building out your creative:
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All casino, gambling, or sports betting advertisers and creatives must get pre-approved before running a campaign
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All creatives must have some sort of responsible gaming messaging on them, along with a toll-free helpline number where practical. Some examples include:
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"21+, Please play responsibly."
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"Results may vary. Only available in certain States."
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"Capital at risk."
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“Gambling problem? Call xxx-xxx-xxxx.”
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Be licensed by the appropriate regulatory body in the target geo.
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Advertising must not contain images, symbols, endorsements, and/or language designed to appeal specifically to children and minors
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Advertising must be truthful and not deceptive
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Advertising must not promote irresponsible or excessive participation
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Advertising must not associate gambling with alcohol and tobacco products
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Advertising must not suggest that social, financial, or personal success is guaranteed by engaging in gambling
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Advertising must not imply or suggest any illegal activity of any kind
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Ads and companies must obey the community rules and regulations where advertising*
*We cannot provide legal advice and suggests you consult with your legal team to ensure you are following all federal and local laws.
Creative Specifications
Video Specifications