Alt Network Creative Guidelines: Gambling & Casino

Due to the sensitive nature of gambling/casino-related advertising, we ask that you follow these simple requirements when building out your creative:

All casino, gambling, or sports betting advertisers and creatives must get pre-approved before running a campaign
All creatives must have some sort of responsible gaming messaging on them, along with a toll-free helpline number where practical. Some examples include:
- "21+, Please play responsibly."
- "Results may vary. Only available in certain States."
- "Capital at risk."
- “Gambling problem? Call xxx-xxx-xxxx.”
Be licensed by the appropriate regulatory body in the target geo.
Advertising must not contain images, symbols, endorsements, and/or language designed to appeal specifically to children and minors
Advertising must be truthful and not deceptive
Advertising must not promote irresponsible or excessive participation
Advertising must not associate gambling with alcohol and tobacco products
Advertising must not suggest that social, financial, or personal success is guaranteed by engaging in gambling
Advertising must not imply or suggest any illegal activity of any kind
Ads and companies must obey the community rules and regulations where advertising*

*We cannot provide legal advice and suggests you consult with your legal team to ensure you are following all federal and local laws.

Guidelines to follow when running gambling & casino ads on the Alt-Network.