Other Product Guidelines
      Back to home
      1. Help Center
      2. Sell
      3. Other Product Guidelines

      YouTube & YouTube Bumper Ads

      Below are the targeting options for YouTube and YouTube Bumper Ads. This includes people who are interested in, viewed content about, or searched for keywords related to certain topics.

      Demographics

      Age

      Gender

      Household Income

      Parental Status

      Language
      18-24
      25-34
      35-44
      45-54
      55-64
      65+      		 Female
      Male

      		 Top 10%
      11 - 20%
      21 - 30%
      31 - 40%
      41 - 50%
      Lower 50%      		 Parent
      Not a Parent
      Unknown

      Spanish

      Chinese

      French

      German

      Greek

      Hungarian

      Italian

      Japanese

      ETC. (Please ask your Account Management Team if you have a specific request!)

       

       

      Behavioral

      Apparel & Accessories

      Auto Parts & Accessories

      Autos & Vehicles (Other)
      All Below Targets
      Activewear
      Costumes
      All Formal Wear
      Bridal Wear
      Suits & Business Attire
      Handbags
      All Jewelry & Watches
      Fine Jewelry
      Watches
      Wedding & Engagement Rings
      Lingerie
      Luggage
      Men's Apparel
      Outerwear
      Perfumes & Fragrances
      All Shoes
      Athletic Shoes
      Boots
      Dress Shoes
      Swimwear
      Wallets, Briefcases & Leather Goods
      Women's Apparel

      All Below Targets
      Exterior Parts & Accessories
      Interior Parts & Accessories
      Electronic Components
      Car Batteries
      Bar Brakes
      Engine & Transmission
      High Performance & After Market Auto Parts
      Wheels & Tires

      		 All Below Targets
      Bicycles & Accessories
      Boats & Watercrafts
      Campers & RVs
      Commercial Vehicles

      Auto Enthusiasts

      Auto Repair & Maintenance
      All Below Targets
      Motorcycle Enthusiasts
      Performance & Luxury Vehicle Enthusiasts
      Truck & SUV Enthusiasts      		 All Below Targets
      Brake Service & Repair
      Collision & Auto Body Repair
      Glass Repair & Replacement
      Oil Changes
      Transmission Repair

      Motor Vehicles

      Motor Vehicles by Brand

      Motor Vehicles by Type

      All Targeting Below
      Motor Vehicles (Used)
      Motor Vehicles (New)

      		 All Targeting Below
      Acura
      Alfa Romeo
      Audi
      BMW
      Buick
      Cadillac
      Chevrolet
      Chrysler
      Citroën
      Dodge
      Fiat
      Ford
      GM-Daewoo
      GMC
      Honda
      Hummer
      Hyundai
      Infiniti
      Isuzu
      Jaguar
      Jeep
      Kia
      Land Rover
      Lexus
      Lincoln
      Maserati
      Mazda
      Mercedes-Benz
      Mercury
      Mini
      Mitsubishi
      Nissan
      Peugeot
      Pontiac
      Porsche
      Renault
      SEAT
      Saab
      Saturn
      Scion
      Subaru
      Suzuki
      Toyota
      Vauxhall-Opel
      Volkswagon
      Volve      		 All Targeting Below
      Classic Vehicles
      Compact Cars
      Compact Cars (New)
      Compact Cars (Used)
      Convertibles
      Convertibles (New)
      Convertibles (Used)
      Coupes
      Coupes (New)
      Coupes (Used)
      Crossovers
      Crossovers (New)
      Crossovers (Used)
      Diesel Vehicles
      Diesel Vehicles (New)
      Diesel Vehicles (Used)
      Hatchbacks
      Hatchbacks (New)
      Hatchbacks (Used)
      Hybrid & Alternative Vehicles
      Hybrid & Alternative Vehicles (New)
      Hybrid & Alternative Vehicles (Used)
      Luxury Vehicles
      Luxury Vehicles (New)
      Luxury Vehicles (Used)
      Microcars & Subcompacts
      Microcars & Subcompacts (New)
      Microcars & Subcompacts (Used)
      Motorcycles
      Motorcycles (New)
      Motorcycles (Used)
      Off-Road Vehicles
      Off-Road Vehicles (New)
      Off-Road Vehicles (Used)
      Pickup Trucks
      Pickup Trucks (New)
      Pickup Trucks (Used)
      SUVs
      SUVs (New)
      SUVs (Used)
      Scooters & Mopeds
      Scooters & Mopeds (New)
      Scooters & Mopeds (Used)
      Sedans 
      Sedans (New)
      Sedans (Used)
      Sports Cars 
      Sports Cars (New)
      Sports Cars (Used)
      Station Wagons
      Station Wagons (New)
      Station Wagons (Used)
      Vans & Minivans
      Vans & Minivans (New)
      Vans & Minivans (Used)

      Baby & Children's Products

      Beauty Products & Services

      Baby & Children's Apparel
      Baby & Toddler Apparel
      Children's Apparel
      Child Car Seats
      Childcare & Education
      Early Childhood Education
      Childcare
      Diapers & Baby Hygiene 
      Infant & Toddler Feeding
      Infant Feeding Supplies
      Toddler Meals
      Strollers & Baby Carriages 
      Toys & Games

      		 All Targets Below
      Bath & Body Products
      Hair Care Products
      Makeup & Cosmetics
      Skin Care Products
      Spas & Beauty Services
      Tanning & Sun Care ProductsMakeup & Cosmetics
      Skin Care Products
      Spas & Beauty Services
      Tanning & Sun Care Products

       

      Business Services

      Consumer Electronics
      All Targets Below
      Advertising & Marketing Services
      SEO & SEM Services
      Business Financial Services
      Business Printing & Document Services
      All Business Technology
      All Enterprise Software
      CRM Solutions
      Collaboration & Conferencing Tools
      ERP Solutions
      Helpdesk & Customer Support Solutions
      All Network Systems & Services
      Hosted Data & Cloud Storage
      Network & Enterprise Security
      Network Equipment & Virtualization
      Network Management
      All Web Services
      Domain Registration
      Web Design & Development
      Web Hosting
      Corporate Event Planning
      All Office Supplies
      Office Furniture
      Payment Processing & Merchant Services
      Payroll Services
      Staffing & Recruitment Services

      All Targets Below
      All Audio
      Car Audio
      MP3 Players
      Pro Musician & DJ Equipment
      Speakers
      Stereo Systems
      Camcorders
      Cameras
      Camera Lenses
      Digital SLRs
      Point & Shoots
      DVD & Blu-Ray Players
      GPS Navigation
      All Game Consoles
      Nintendo (Wii)
      Sony Playstation
      Xbox
      Home Theater Systems
      Mobile Phones
      All Televisions
      HDTVs
      LCD TVs
      Plasma TVs

       

      Computers & Peripherals

      Cooking Enthusiasts

      Education
      All Computer Accessories & Components
      Computer Monitors
      Memory & Storage
      All Computers
      Desktop Computers
      Laptops & Notebooks
      Tablets & Ultraportable Devices
      Printers, Scanners & Faxes

      		 All Cooking Enthusiasts
      30 Minute Chefs
      Aspiring Chefs      		 All Education
      Foreign Language Study
      All Post-Secondary Education
      Arts & Design Education
      Business Education
      Cosmetology Education & Training
      Technology Education
      Primary & Secondary Schools (K-12)
      Study Abroad Programs
      Test Preparation & Tutoring

      Employment

      Financial Services

      Gamers
      All Employment
      Accounting & Finance Jobs
      Career Consulting Services
      Clerical & Administrative Jobs
      Education Jobs
      Executive & Management Jobs
      Government & Public Sector Jobs
      Health & Medical Jobs
      IT & Technical Jobs
      Internships
      Legal Jobs
      Resumes & Portfolios
      Retail Jobs
      Sales & Marketing Jobs
      Temporary & Seasonal Jobs      		 All Banking Services
      Debit & Checking Services
      Savings Accounts
      All Credit & Lending
      Auto Loans
      Business Loans
      Credit Cards
      Credit Reports & Monitoring Services
      Mortgage
      Home Equity Loans
      Home Purchase Loans
      Mortgage Refinancing
      Personal Loans
      Student Loans
      All Financial Planning
      Estate Planning
      Retirement Planning
      All Insurance
      Auto Insurance 
      Health Insurance
      Home Insurance
      Life Insurance
      Travel Insurance
      Investment Services
      Tax Services      		 All Gamers
      Action Game Fans
      Adventure & Strategy Game Fans
      Casual & Social Games
      Driving & Racing Game Fans
      Hardcore Gamers
      Roleplaying Game Fans
      Shooter Game Fans
      Sports Game Fans

      Gifts & Occasions

      Movie Lovers

      Music Lovers
      All Gifts & Occasions
      Flowers
      Gift Baskets
      All Holiday & Seasonal Items
      Christmas Items & Decor
      Halloween Items & Decor
      Valentine's Day Items & Decor
      All Party Supplies & Planning
      Event Planning & Studios
      Party Supplies
      Personalized Gifts
      All Photo & Video Services
      Event Photographers & Studios
      Photo Printing Services
      Wedding Planning      		 All Movie Lovers
      Action & Adventure Movie Fans
      Comedy Movie Fans
      Family Movie Fans
      Horror Movie Fans
      Romance & Drama Movie Fans
      Sci-Fi & Fantasy Movie Fans
      South Asian Film Fans      		 All Music Lovers
      Blues Fans
      Classical Music Enthusiasts
      Country Music Fans
      Electronica & Dance Music Fans
      Folk & Traditional Music Fans
      Indie & Alternative Rock Fans
      Jazz Enthusiasts
      Metalheads
      Pop Music Fans
      Rap & Hip Hop Fans
      Rock Music Fans
      Spanish-Language Music Fans
      World Music Fans

      Home & Garden Services

      Home Improvement

      Home Furnishings & Decor
      All Home & Garden Services
      Architectural Services
      Carpet Installation
      Door & Window Installation
      Electrician Services
      Flooring Services
      General Contracting & Remodeling Services
      Home Cleaning Services
      Home Inspections Services
      Interior Design & Decorating Services
      Landscape Services
      Locksmith Services
      Painting Services
      Pest Control
      Plumbing Services
      Roofing Services      		 All Home Improvement
      Flooring
      Kitchen & Bathroom Cabinets
      Kitchen & Bathroom Counters
      Paint
      Plumbing Services
      Tools
      Home Security      		 All Home Appliances
      Cooking Ranges & Stoves
      Dishwashers
      Microwaves
      Refrigerators
      All Small Appliances
      Coffee & Espresso Makers
      Juicers & Blenders
      Mixers
      Vacuums
      Washers & Dryers
      All Home Decor
      Curtains & Window Treatments
      Fireplaces
      Lights & Fixtures
      Rugs & Carpets
      All Home Furnishings
      Bedroom Furnishings
      Home Office Furnishings
      Home Storage & Shelving
      Kitchen & Dining Room Furnishings 
      Living Room Furnishings
      Nursery Furnishings
      All Outdoor Items
      BBQs & Grills
      Garden & Outdoor Furniture
      Lawn Mowers
      Pools & Spas

      News Junkies & Avid Readers

      Real Estate

      Shoppers
      All News Junkies & Avid Readers
      Business & Economic News Junkies
      Entertainment & Celebrity News Junkies
      Local News Junkies
      Men's Media Fans
      Women's Media Fans
      World News Junkies

      All Commercial Properties
      Commercial Properties For Rent
      Commercial Properties For Sale
      Moving & Relocation
      All Residential Properties (For Rent)
      Apartments (For Rent)Nail Houses (For Rent)
      All Residential Properties (For Sale)
      All Apartments (For Sale)
      New Apartments (For Sale)
      Preowned Aaprtments (For Sale)
      All Houses (For Sale)
      New Houses (For Sale)
      Preowned Houses (For Sale)

      		 Bargain Hunters
      Luxury Shoppers
      Shopaholics
      Value Shoppers

      Pet Lovers

      Telecom

      TV Lovers
      All Pet Lovers
      Cat Lovers
      Dog Lovers      		 All Telecom
      Cable & Satellite TV Providers
      Internet Service Providers
      Mobile Phone Service Providers

      		 All TV Lovers
      Documentary & Nonfiction TV Fans
      Family Television Fans
      Game, Reality, & Talk Show Fans
      Sci-Fi & Fantasy TV Fans
      TV Comedy Fans
      TV Drama Fans

      Software

      Sports & Fitness

      Sports Fans
      All Software
      Antivirus & Security Software
      Audio & Music Software
      Business & Productivity Software
      All Design Software
      Drawing & Animation Software
      Photo Software
      Tax & Accounting Software
      Video Software       		 All Sports & Fitness
      All Fitness Products & Services
      Exercise Equipment
      Fitness Classes & Personal Training Services
      Gyms & Athletic Clubs
      Outdoor Recreational Equipment
      All Sporting Goods
      Golf Equipment
      Winter Sports Equipment & Accessories       		 All Sports Fans
      American Football Fans
      Australian Football Fans
      Baseball Fans
      Basketball Fans
      Boating & Sailing Enthusiasts
      Cricket Enthusiasts
      Cycling Enthusiasts
      Fight & Wrestling Fans
      Golf Enthusiasts
      Hockey Fans
      Motor Sports Enthusiasts
      Racquetball Enthusiasts
      Rugby Enthusiasts
      Running Enthusiasts
      Skiing Enthusiasts
      Soccer Fans
      Swimming Enthusiasts
      Tennis Enthusiasts
      Water Sports Enthusiasts
      Winter Sports Enthusiasts

      Travel 

      		  
      All Air Travel
      Air Travel By Class > Business & First Class
      Air Travel By Class > Economy Class
      Air Travel By Destination > Atlanta
      Air Travel By Destination > Austin
      Air Travel By Destination > Beijing
      Air Travel By Destination > Boston
      Air Travel By Destination > Caribbean
      Air Travel By Destination > Charlotte
      Air Travel By Destination > Chicago
      Air Travel By Destination > Dallas-Fort Worth
      Air Travel By Destination > Denver
      Air Travel By Destination > Detroit
      Air Travel By Destination > Fort Lauderdale
      Air Travel By Destination > Hawaii
      Air Travel By Destination > Houston
      Air Travel By Destination > Las Vegas
      Air Travel By Destination > London UK
      Air Travel By Destination > Los Angeles
      Air Travel By Destination > Mexico
      Air Travel By Destination > Miami
      Air Travel By Destination > Minneapolis-St Paul
      Air Travel By Destination > Myrtle Beach & Grand Strand
      Air Travel By Destination > Nashville
      Air Travel By Destination > New Orleans
      Air Travel By Destination > New York City
      Air Travel By Destination > Orange County CA
      Air Travel By Destination > Orlando
      Air Travel By Destination > Paris
      Air Travel By Destination > Philadelphia
      Air Travel By Destination > Phoenix
      Air Travel By Destination > Portland OR
      Air Travel By Destination > Rome
      Air Travel By Destination > Salt Lake City
      Air Travel By Destination > San Antonio
      Air Travel By Destination > San Diego
      Air Travel By Destination > San Francisco Bay Area
      Air Travel By Destination > Seattle
      Air Travel By Destination > Shanghai
      Air Travel By Destination > St. Louis
      Air Travel By Destination > Tampa Bay Area
      Air Travel By Destination > Tokyo
      Air Travel By Destination > Toronto
      Air Travel By Destination > Vancouver
      Air Travel By Destination > Washington DC
      All Car Rental 
      Economy Compact & Mid-size Car Rental 
      Full-size & Standard Car Rental 
      Luxury Convertible & Specialty Car Rental 
      Minivan & SUV Rental 
      All Travel Buffs 
      Beachbound Travelers 
      Family Vacationers 
      Luxury Travelers 
      Snowbound Travelers       		 Cruises
      All Hotels & Accommodations
      Hotels by Location > Atlanta
      Hotels by Location > Austin
      Hotels by Location > Beijing
      Hotels by Location > Boston
      Hotels by Location > Caribbean
      Hotels by Location > Charlotte
      Hotels by Location > Chicago
      Hotels by Location > Dallas-Fort Worth
      Hotels by Location > Denver
      Hotels by Location > Detroit
      Hotels by Location > Fort Lauderdale
      Hotels by Location > Hawaii
      Hotels by Location > Houston
      Hotels by Location > Las Vegas
      Hotels by Location > London UK
      Hotels by Location > Los Angeles
      Hotels by Location > Mexico
      Hotels by Location > Miami
      Hotels by Location > Minneapolis-St Paul
      Hotels by Location > Myrtle Beach & Grand Strand
      Hotels by Location > Nashville
      Hotels by Location > New Orleans
      Hotels by Location > New York City
      Hotels by Location > Orange County CA
      Hotels by Location > Orlando
      Hotels by Location > Paris
      Hotels by Location > Philadelphia
      Hotels by Location > Phoenix
      Hotels by Location > Portland OR
      Hotels by Location > Rome
      Hotels by Location > Salt Lake City
      Hotels by Location > San Antonio
      Hotels by Location > San Diego
      Hotels by Location > San Francisco Bay Area
      Hotels by Location > Seattle
      Hotels by Location > Shanghai
      Hotels by Location > St. Louis
      Hotels by Location > Tampa Bay Area
      Hotels by Location > Tokyo
      Hotels by Location > Toronto
      Hotels by Location > Vancouver
      Hotels by Location > Washington DC
      Hotels by Star Rating > 1 & 2 Star Hotels
      Hotels by Star Rating > 3 Star Hotels
      Hotels by Star Rating > 4 Star Hotels
      Hotels by Star Rating > 5 Star Hotels
      Vacation Rentals 

      Miscellaneous 
      Art & Theater Aficionados
      Avid Investors
      Beauty Mavens
      Business Professionals
      Comics & Animation Fans
      Dating Services
      Do-It-Yourselfers
      Family-Focused
      Fashionistas
      Fast Food Cravers
      Foodies
      Green Living Enthusiasts
      Health & Fitness Buffs
      Home Decor Enthusiasts
      Mobile Enthusiasts
      Nightlife Enthusiasts
      Outdoor Enthusiasts
      Political Junkies
      Shutterbugs
      Social Media Enthusiasts
      Technophiles
      Thrill Seekers