Why is my CTR low on my Native campaign?
For Native campaigns, the main key performance indicator that we look for is full delivery of ordered impressions.
Native is only available in the US.
Native campaigns are designed to fully deliver the impressions you ordered to specific Native ad placements, not to maximize click-through rate (CTR). So a lower CTR doesn’t necessarily mean the campaign isn’t performing well—it’s doing its job if it’s delivering impressions to the right channels.
However, if CTR is a concern, one common reason it drops is that the same creative has been running for too long. People may start ignoring ads they’ve seen too many times. We recommend updating your creatives every 4–6 weeks and including a clear call to action to help improve CTR.
We’re continuing to monitor and optimize your campaign for strong performance overall.