Below are some of the reasons for a POIA report to come back without any responses.
- If the client is a plumber, likely, consumers are not physically walking into the plumber's location to receive services. People are very likely to call the plumber directly to schedule maintenance or book these services online without physically visiting the plumber's location. We will therefore see 0 devices identified in the client's location (the POI) and 0 responses due to these devices not being identified.
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If the client is an e-commerce business mainly operating through an online store and rarely operates out of its physical location, then running a Device ID campaign to see foot traffic is not the best strategy. DID campaigns aim to see foot traffic to the client's location (the POI) If the client mainly manages its business through an online store, then users are not walking into the client's physical location to buy items. They are making these transactions online. We will therefore see 0 devices identified in the client's location (the POI) and 0 responses as a result of these devices not being identified.
It is also important to keep in mind the timeframe of the POIA report you are pulling. There are examples listed here of situations where this may be happening:
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Suppose you are running a DID campaign over a holiday weekend. In that case, it is possible that people are not physically walking in to visit the client's location during this holiday period. They are mainly at home during the holiday and not visiting the client's location.
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If you are running a DID campaign for a very-short timeframe (a single weekend, for example), it's possible that our DID platform did not identify many devices (if any at all) as physically being in the POI during this short time period. It is always best practice to run DID campaigns for longer timeframes, using longer lookback periods (targeting people at the target locations 6-9 months in the past so we can identify/retrieve a large number of devices to target), and to pull POIA reporting for a month's timeframe at the very least (for example, pulling a month's worth of POI device data will garner more devices found than pulling a single weekend's worth of device data).