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Why Am I Seeing Sessions in Google Analytics for an Inactive Campaign?

You might still see sessions in Google Analytics for a campaign that’s no longer running. Here’s why:

Even after a campaign ends, the ad creatives may still be scanned for verification, which can trigger the UTM links and show as sessions in GA.

How to stop this:
To fully stop the UTM tracking, the creatives need to be archived in the platform.

Important:
Only archive creatives if:

  • They are not being used in any active campaigns.

  • You don’t plan to use them again soon.

Archiving will stop the scans, but if the creative is reused later, you’ll need to re-upload or restore it.