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Why Are Sessions Higher Than Clicks in Google Analytics?

Seeing more sessions than clicks in Google Analytics is normal—and actually a good sign! It often means users are coming back to your client’s site after clicking an ad.

Here’s how it works:

👤 A user clicks an ad from our campaign and visits the site (that’s one click + one session).
🔁 Later, they come back directly (e.g., by typing the URL or using a bookmark). Even though they didn’t click the ad again, Google still attributes that new session to the last campaign they clicked—ours.

So, one ad click can lead to multiple sessions, which shows strong engagement.

💡 Pro Tip:
Use advanced segments in GA to view new vs. returning sessions. This helps confirm if returning users are contributing to the higher session count.

For more help, check out the Google Analytics FAQ.