Streaming TV Campaigns: Clicks Explained

Why am I see little to no clicks for my Streaming TV campaigns?

Streaming TV - Large Screen

For Streaming TV - Large Screen campagins, we target CTV devices, such as the Hulu app on a user's TV.  For these types of campaigns, we typically see little to no clicks because it is unlikely that a user clicks on an ad that is running on their large screen device. In some cases, users can click on the CTV ad with a remote controller, which is why we do sometimes see a small amount of clicks for Large Screen campagins.

Streaming TV - Small Screen

For Streaming TV - Small Screen campagins, we do tend to see a larger amount of clicks than Large Screen.  Small Screen campagins are set up to run across all devices outside of CTV, for example, a user's laptop.  If a user is watching a movie on their laptop via Hulu, they are more likely to click on an ad while watching their movie than if they were watching it on their TV.