Which Industries Are Regulated for Local SEO?
Some industries face limitations when using Google Business Profiles (GBP) and running Local SEO due to Google’s policies. Below is a summary of what’s allowed and what’s not.
Industries That Face Restrictions
The following industries may have limitations in Local SEO These limitations on Google’s end are global.
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Adult services
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Alcohol, tobacco, or recreational drugs
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Pharmaceuticals and medical devices
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Gambling and fireworks
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Weapons
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Financial services
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Educational institutions
Industries That CANNOT Have a Google Business Profile
These businesses are not eligible for a GBP or Local SEO in any country:
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Online-only businesses
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Brands
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Artists
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Organizations
📌 However, we can still support these businesses with Organic SEO and website optimization.
Review Requests
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Educational institutions:
- Reviews and ratings will be removed and disabled for Google Business Profiles primarily categorized as educational institutions for students aged 6 to 18 due to a policy on Google’s end. We cannot complete Review Requests for these businesses.
- HIPAA-compliant and GDPR-compliant advertisers:
- We can help generate more reviews via text or email for HIPAA advertisers. If you are a HIPAA advertiser, secure upload instructions will be sent separately.
Google Business Profile (GBP) Limitations
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Posts:
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Some regulated industries can use GBP posts, but not for the restricted product or service itself.
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Some business categories aren’t allowed to post at all—your Campaign Manager will let you know and swap in another optimization.
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Q&A Section:
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Not available for some educational institutions on GBP listings.
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Google Products Section:
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Can’t be used for regulated products like alcohol, tobacco, gambling, drugs, financial services, etc.
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Review Responses for HIPAA-Compliant Advertisers
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We can respond to reviews, but:
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We cannot mention any personal health information (PHI).
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Even if a patient mentions PHI in their review, we must still keep responses brief and general.
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📌This applies to the GDPR in the UK and Canada as well.