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What time zone is used for Hour-of-Day reporting?

Hour-of-day reporting is based on each user’s local time zone.

For example:

  • If a user on the East Coast sees an ad at 7 AM local time, and

  • A user on the West Coast also sees the ad at 7 AM their time,
    → Both impressions will count under 7 AM on the report, even though they occurred in different time zones.

This means reporting is aligned with when users actually saw the ad, in their own time zone.