Recency metric for Display and Video campaigns.
Recency is defined as the amount of time since a user was last added to an audience.
It’s a matter of understanding when data was last created. For example, the last time a user was on your website. If a user was on the site 30 minutes ago vs. 30 days ago, the retargeting strategy and chances of converting are highly dependent on that recency time frame. Recency for 3rd party data refers to the latest timestamp for a user’s inclusion in an audience – it’s the last time the external provider pushed us that user.
Here are some definitions as it relates to the specific grains in reporting:
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Event Recency Bucket Start (in minutes): Beginning of the event recency time frame being measured (for example, zero minutes, 720 minutes)
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Event Recency Bucket End (in minutes): End of the event recency time frame being measured (for example, 720 minutes, 1440 minutes)
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Event Recency Bucket Name: Name of the event recency bucket used in reporting (for example, 0-0.5 days)
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Recency Group: Name of the recency bucket used in reporting
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Recency Group Start (in minutes): Beginning of the recency time frame being measured
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Recency Group End (in minutes): End of the recency time frame being measured