Reporting FAQ
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      What is PoP reporting in Ui.Marketing?

      An overview for calculating PoP data

      What is Period-over-Period reporting?

      The period-over-period analysis (PoP) compares the data in the date ranges selected to the same period of time in the past. For example, if your date ranges are Aug 1-31 the period-over-period analysis would be comparing data that ran July 1-31 (the previous 31 days)

      This data can be shown or hidden in the shareable link and PDF.

      How is PoP calculated?

      How to calculate: data for current date range- data for previous date range= data difference take the (data difference/ data for previous date range}}x 100 = {{PoP %

      Example: the user is running a report for the current month and how the PoP number will display on the impression box

      This month = 115 impressions

      Last month = 110 impressions

      1. Subtract this month's total impressions from last month's total impressions numbers from this year's.

        1. 115- 110 = 5

      2. Divide the difference from last month's total impressions

        1. 5/110 = .045

      3. Multiply by 100 to get the final percentage.

        1. .045 x 100 = 4.5 %

      4. A green (positive) 4.5% increase PoP would show under impressions for this example