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❓ What is PoP (Period-over-Period) Reporting in Ui.Marketing?

PoP (Period-over-Period) reporting compares performance data from your selected date range to the previous, matching time period.

For example:
If you select August 1–31, PoP compares that to July 1–31 (the previous 31 days).

This helps you see if performance is going up or down over time.

📄 PoP data can be shown or hidden in the shareable link or PDF report.

📊 How is PoP Calculated?

PoP % = ((Current Period - Previous Period) / Previous Period) x 100

Example:

You’re looking at impressions for a campaign.

  • This month: 115 impressions

  • Last month: 110 impressions

  1. 115 - 110 = 5 (difference)

  2. 5 ÷ 110 = 0.045

  3. 0.045 × 100 = 4.5%

✅ The report would show a green +4.5% PoP increase under impressions.