What is Fold reporting in Ui.Marketing?

Fold represents where an advertisement is displayed on a user's webpage. The term "fold" comes from newspapers, which are often folded in half so the more important stories are visible on the top. In the digital world, anything displayed on the top half of a webpage—that does not require the user to scroll to view it—is considered above the fold

• Above - When the creative will be displayed above the fold and users do not have to scroll to view it
• Below - When the creative will be displayed below the fold.
• Unknown -When the creative position is not known by us (not disclosed by the publisher)