Fold reporting shows where your ad appears on a webpage—above or below the fold.
The "fold" comes from the newspaper world. In digital terms:
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Above the fold = the ad is visible without scrolling
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Below the fold = the user must scroll down to see the ad
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Unknown = the ad position wasn’t shared by the publisher
🖼️ Why Does Fold Position Matter?
Ads shown above the fold tend to get more attention, since they’re immediately visible when the page loads.
You’ll see fold reporting in campaign performance data for display and video products.
