We have three different types of Geo-Fencing Products to choose from.
Device ID Targeting (DID)
Device ID (DID) Targeting leverages the location histories and timestamps of opted-in mobile devices to target users based on where they have been in the past. Currently limited to the United States only, this is a cookie-less mobile targeting method that leverages physical location histories of devices to create custom, first-party audiences.
If you are looking to target users who were seen at a commercial address, there are four ways we can do this:
Geoframe Audience: this is done by creating a list of commercial addresses, and building custom polygons (geoframes) around each address. This is perfect if you want to draw specific geoframes/radii around specific locations. This can be done for up to 50 locations.
Quick Select Audience: this is great when your client says they want to target all of the coffee shops or all of the Walmarts in a specific city, state, or zip code(s). Then a radius (90-650ft) will be drawn around these locations. Note that these radii are not as specific as geoframing.
Commercial Address Audience: this is when you have a list of more than 50 locations you want to target. We will upload this list and set a similar radius as Quick Select (90-650ft) around the location.
- Demographic Audience: We can also build device ID audiences based on target demographic information in a specific state, MSA, or zip code(s). For example, I wanted to target all of the device IDs of users with a household income of $75k+ in the Denver, CO MSA.
For all of these audience types, we are able to generate an Audience Insight Report. These reports provide precise behavioral and demographic insights into the audience before the campaign begins.
Note: If requested, we can provide monthly Foot Traffic Attribution Reports for any DID campaign. This report will show the devices that were targeted and then showed up at the business location throughout the timeframe.
Device ID Address Match
If you are looking to target a list of residential addresses, we have the ability to upload those addresses and match them to device IDs.
Most people use their existing CRM database of addresses to match to device IDs. We can associate device IDs to a residential address based on a proprietary algorithm that includes device observations in hours when most users are home (for example, from 12am-3am) and associates that address/location as that device's residence.
Note: If requested, we can provide monthly Foot Traffic Attribution Reports for any Device ID Address Match campaign. This report will show the devices that were targeted and then showed up at the business location throughout the timeframe.
This method of geofencing focuses on where a user is in real-time when they are served an ad, in contrast to DID where the user is chosen based on where they have been in the past.
We are able to take a list of locations (including international), turn them into latitude/longitude and upload them into our platform to draw radii around each location down to 1 meter in diameter. Or we can search by business type or name (e.g. coffee shops or Starbucks) in a specific geographic region.
Audience Insights and Foot Traffic Attribution reports are not available with this product.