Geo-Fencing Products Overview

1. Device ID Targeting (DID)

Best for: Targeting users based on historical location data (U.S. only)

Device ID Targeting uses timestamped location data from opted-in mobile devices to build custom, cookie-free audiences based on where people have physically been.

Targeting Options:

• Geoframe Audience
  Upload a list of up to 50 commercial addresses, and we’ll draw precise custom polygons (geoframes) around each location. Ideal for highly specific targeting.

• Quick Select Audience
  Select predefined business types (e.g., coffee shops, Walmarts) by city, state, or zip code(s). Standard radii of 90–650 feet are used. This is a quicker, less granular option than Geoframe.

• Commercial Address Audience
  Target more than 50 business addresses by uploading a list. Radii of 90–650 feet are applied automatically.

• Demographic Audience
  Build audiences based on household income, age, or other demographic traits within a state, metro area (MSA), or zip code(s).
  Example: Target users with household income $75K+ in the Denver, CO MSA.

Reporting:

• Audience Insight Reports available upon request (pre-campaign audience behavior/demographics)

• Monthly Foot Traffic Attribution Reports available (track devices that visited target locations post-ad exposure)

2. Device ID Address Match

Best for: Targeting known households using a list of physical addresses

This option lets you upload a list of residential addresses (often from a CRM) to match with device IDs. Device-home pairing is based on nighttime location behavior (e.g., 12am–3am dwell times).

Reporting:

• Monthly Foot Traffic Attribution Reports available upon request

3. Addressable Streaming TV

Best for: Premium video ads with advanced geo-targeting

Deliver video ads on large-screen connected TVs using the same powerful location-based audience options available in DID targeting:

• Geoframe Audience

• Quick Select Audience

• Commercial Address Audience

• Demographic Audience

Match brand-building creative with precision targeting to maximize ROI.

Reporting:

• Monthly Foot Traffic Attribution Reports available upon request

4. Microproximity Targeting

Best for: Real-time, in-the-moment location targeting

Unlike DID, which targets based on past behavior, Microproximity delivers ads to users based on their current physical location.

• Upload a list of locations (U.S. or international) for targeting

• We convert them to precise lat/long coordinates and draw radii as tight as 1 meter

• Alternatively, select business types or names (e.g., “Starbucks in New York”)

Note:

• Audience Insight Reports and Foot Traffic Attribution are not available for this method