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      What is a Post-Click and Post-Impression Conversion?

      An overview of post-click and post-impression conversions

      Also known as a Click-Through Conversion. This is counted when a user clicks an ad and then converts on the website as a direct result.

      Also known as a View-Through Conversion. This is counted when a customer was shown an ad (was served an impression) and didn't click on the ad itself, but navigated back to the website and converted later.