What is a Mobile Optimization Ad Group?
When to add a mobile optimization ad group to DeviceID or Microproximity campaign.
If a DeviceID (DID) or Microproximity campaign isn’t delivering the ordered number of impressions as expected, our team will suggest several optimization strategies. If the campaign still faces delivery challenges after these changes, we recommend adding a Mobile Optimization Ad Group.
A Mobile Optimization Ad Group is an additional segment within your campaign that targets only mobile and tablet devices. It runs alongside the active DID or Microproximity ad group and is geo-targeted to the same location. Any impressions that the DID or Microproximity ad group can’t deliver will be served through this mobile-focused ad group, helping improve overall campaign delivery.