The article below outlines Google Search Engine Marketing (SEM) in Reports. Below is a full list of charts we offer for SEM reporting:
- Snapshot
- Data by Timeframe
- Performance by Campaign
- Geography
- Conversions
- Keywords
- Device Type
- Hour of Day
Google Reporting Components
Snapshot
View high-level reporting metrics. For Google SEM campaigns, the metrics are: impressions, clicks, CTR, conversions, conversion rate, spend, cost per conversion, avg. CPC, and impression share.
To learn more about SEM calculations, specifically around pacing, please reference this article.
Data by Time Frame
With the Data by Time Frame chart, you can see how their campaigns are performing over time. You can easily change the metrics you are seeing by clicking the dropdown menu.
Performance by Campaign
When viewing an advertiser-level report, this chart breaks out the performance of each underlying campaign. You can view how each ad group performs on a campaign report. In addition, this chart can be sorted by each metric and exported.
Geography
You have the ability to view how their target locations are performing, broken out by zip codes and locations (cities) which you can toggle between. This chart can be sorted, expaned, and exported.
Device Type
The Device Type chart will show the different types of devices that your ads are displayed on and their performance. This chart can be sorted and exported.
- Mobile - These are hand-held devices that include a phone, typically a smartphone.
- Tablet - Mobile devices that don't necessarily include a phone, such as iPads.
- Desktop - These are computer or laptop devices with screens larger than 7" in diagonal.
- Connected TV - These are devices that stream TV content such as smart TVs, gaming consoles, and connected devices like Chromecast or Amazon Fire.
- Other - Unknown devices or any sort of "out of home" advertisement such as a billboard.
Conversions
View all conversion actions and the number of conversions about that action. Example conversion actions:
- Calls
- Store Visits
- Schedule Appointment
- Other custom actions
Keywords
Using our keywords chart, you are able to see all of your keywords and their performance. Keywords may be grouped by similarity through the dataset for "exact" or "phrase" matches.
Capitalization does not matter; we are grouping keywords together. For example: “snowboarding” and “Snowboarding.”
Hour of Day
- Our Data by Users' Hour of Day chart will show darker colors for times with a higher level of impressions, clicks, CTR, or conversion rate. This way you know which day and time drives the highest impact.
Sharing Reports
As with all reports in Ui.Marketing, you can create a PDF or a shareable link to share with others. Learn more >