Google Ads & Microsoft Advertising Reporting
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      What are the different types of call conversions?

      The different types of call conversions you can view in reporting

      The search team uses Call Tracking Metrics to track direct and post-click phone calls, which can cause confusion, so here’s a breakdown of each type:

      1. Calls From Website - calls that are made from the number on the website that last 60s in talk time or longer
      2. Calls From Ad Extension - calls that are made from the number in the Ad Extension that last 60s in talk time or longer