📞 What Are the Different Types of Call Conversions?
Our search team uses Call Tracking Metrics to track both direct and post-click phone calls. Here's a simple breakdown of what each call type means:
📱 Call From Ads
These are calls tracked directly in Google Ads—usually from call extensions or call-only ads.
🔁 Call Tracking Lead
Calls tracked by Call Tracking Metrics from the ad extension.
⚠️ This can sometimes double-count with "Call From Ads" since both tools may track the same call.
☎️ Phone Number Only Call Tracking
These are post-click calls—when someone clicks the ad, visits the website, and then calls the business using the number shown on the site. These are tracked by Call Tracking Metrics.