Google Ads & Microsoft Advertising Reporting
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      What are the different types of call conversions?

      The different types of call conversions you can view in reporting

      The search team uses Call Tracking Metrics to track direct and post-click phone calls, which can cause confusion, so here’s a breakdown of each type:

      1. Call From Ads - This is how Google tracks these calls in Google Ads.
      2. Call Tracking Lead - this is when Call Tracking Metrics tracks a call from the ad extension (this could be double counting Call extensions from Google Ads)
      3. Phone Number Only Call Tracking - post-click calls from the website tracked via Call Tracking Metrics