The below specifications apply to all video products running on The Trade Desk (TTD) except for Streaming TV.
See Streaming TV Creative Guidelines
MP4, FLV, WebM, MOV, MPG, MPEG
200 MB (recommended maximum)
30 seconds or less (recommended)
Greater than or equal to 5 seconds
Less than or equal to 300 seconds (i.e., 5 minutes)
Standard lengths are 5, 15, 30, and 60 seconds
Aspect ratio – 16:9; Size – 1920 x 1080 (recommended)
Aspect ratio – 4:3; Size – 640 x 480 (other)
Greater than or equal to 2500 kbps (recommended)
|Companion banners (optional) – Listed in order of popularity||
JPG, GIF, PNG
300 x 250, 728 x 90, 320 x 50, 160 x 600, 300 x 600, 300 x 50, 320 x 480, 468 x 60, 970 x 250
Upon uploading the creative to The Trade Desk, they automatically create a VAST 2.0 version of the creative containing the encoded file. This way, your video can serve across various video placements to increase scale.
The Trade Desk does not upscale, upsample, or stretch video assets that are uploaded, so we recommend always uploading the highest-quality video available
We have the option to add third-party tracking pixels that track various events when an impression occurs. The following event types are available:
Third-Party Hosted Video Specifications
- The Trade Desk supports the following VAST specifications – VAST 2.0, VAST 2.0 with VPAID 1.0 Flash, VAST 2.0 with VPAID 2.0 JS, and VAST 3.0.
- The Trade Desk supports the following media types – MP4, FLV, MPG, WebM, OGG, HLS, 3GP, VPAID 1.0, VPAID 2.0 Flash, and VPAID 2.0 JS.
*The Trade Desk requires at least one of the above-bolded media types in third-party VAST
Supported Media Types Across Various Inventory Types
|INVENTORY TYPE||MP4 MEDIA ASSET||VPAID 1.0||VPAID 2.0 FLASH||VPAID 2.0 JS|
|Mobile web video||✓||✓*|
|In-app video||✓||✓ (Limited inventory)|
*VPAID support varies by publisher (site) and inventory source. Not all video bid requests support VPAID assets.