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Video Ad Creative Guidelines

The below specifications apply to all video products running on The Trade Desk (TTD) except for Streaming TV.

See Streaming TV Creative Guidelines

Upon uploading the creative to The Trade Desk, they automatically create a VAST 2.0 version of the creative containing the encoded file. This way, your video can serve across various video placements to increase scale.


The Trade Desk does not upscale, upsample, or stretch video assets that are uploaded, so we recommend always uploading the highest-quality video available

Tracking Pixels

We have the option to add third-party tracking pixels that track various events when an impression occurs. The following event types are available:

  • Start

  • Midpoint

  • First Quartile

  • Third Quartile

  • Complete

  • Impression

  • Click

We can only take URL-hosted trackers (IMG or Javascript code is not accepted).

To learn more about pixels, please review THIS ARTICLE

Third-Party Hosted Video Specifications

  • The Trade Desk supports the following VAST specifications – VAST 2.0, VAST 2.0 with VPAID 1.0 Flash, VAST 2.0 with VPAID 2.0 JS, and VAST 3.0.
  • The Trade Desk supports the following media types – MP4, FLV, MPG, WebM, OGG, HLS, 3GP, VPAID 1.0, VPAID 2.0 Flash, and VPAID 2.0 JS.

*The Trade Desk requires at least one of the above-bolded media types in third-party VAST

Supported Media Types Across Various Inventory Types

 

 

 

*VPAID support varies by publisher (site) and inventory source. Not all video bid requests support VPAID assets.