Verifying Your Google Business Profile (GBP) Listing
This article discusses the different ways a client can verify their Google Business Profile
For New & Unclaimed Listings
If your client is new to Google Business Profile (GBP) or doesn’t yet have a listing, we can assist with the setup. However, verification must be completed by the client. Without a verified listing, we cannot proceed with launching the campaign.
Why Verification Matters
Verification ensures that the business information appears accurately across Google Search, Maps, and other Google platforms. It also grants the client control over their profile. If verification is delayed, scheduling a call with the client can help move things forward.
Primary Method: Video Verification
Most businesses will verify via a video recording submitted through the Google Business Profile dashboard. This method works for:
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Brick-and-mortar businesses
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Service-area businesses
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Hybrid businesses
Video Requirements:
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Must be unedited, one continuous shot
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No sensitive info (e.g., IDs, bank details, faces of others)
Include the following in the video:
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Location Proof: Street signs, address numbers, nearby businesses, or surroundings
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Physical Presence: Storefront, signage, or showroom
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Service Providers: Branded tools, equipment, products, or marketing materials
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Management Access: Show you can unlock employee-only areas or access business systems (POS, storage, etc.)
Other Verification Options
In some cases, verification may be possible by:
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Phone
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Text
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Email
Note: These options depend on the business type and may not be available for all listings.
Reverification
Google may require re-verification if business information changes (e.g., a new address). This is to maintain accuracy and quality across Google’s platforms.