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Verifying Your Google Business Profile (GBP) Listing

This article discusses the different ways a client can verify their Google Business Profile

New & Unclaimed Listings

Have a client that is new to Google Business Profile (GBP)? We're here to help. If they don’t already have a listing, we can set it up for them, but we will still need the client’s help verifying it.

Verifying Listings

Clients must verify their business listing to manage their business information for Google Business Profile and make sure that their listing profile appears on Google Maps, Search, and other Google properties. It can be helpful to schedule a call with the client if we’re having trouble getting things verified. We cannot begin the campaign until you have a live, verified listing.

Most businesses are verified by video recording within the Google Business Profile dashboard.

Video Verification


You can verify your business with a video upload that captures key details. The video helps Google confirm that you represent the business. Video verification is for businesses with a physical storefront, service providers without a physical location, or hybrid businesses.

Important: Your video recording shouldn’t include any sensitive information like bank account numbers, tax or identification numbers, any other private information, or show other people’s faces.

Take the time to plan your video. Your video should meet these requirements:

  • Unedited, unique, and one continuous recording without breaks.
  • Show the location of your business. Capture the official street and number signs, nearby businesses, or the area around your business that shows your business is at the correct Google Maps location.
  • For businesses with a physical location, show evidence that your business exists. Capture the storefront, showroom, or business signage.
  • For service providers, record equipment or other items related to your business. Capture the products for sale, branded equipment, marketing materials, or tools you use to serve your customers.
  • Demonstrate proof of management. You can show that you’re authorized to represent your business by recording employee-only items or areas. Record yourself opening a cash register, accessing a point-of-sale system, unlocking the staff room, kitchen, or storage room.

Other ways to verify

Some businesses can be verified by phone, text, or email. **Note: Some options are not available for certain businesses.

Reverification

To maintain high-quality business info, Google may sometimes ask previously verified businesses to verify again. A change in info, specifically the address, for your business can trigger this re-verification.