General turnaround times to expect when submitting order changes, campaign launch, and reporting needs.
Request for Proposals
Proposal Turnaround Times: Cutoff submittal time is 2 pm EST business day 1.
Any submissions after 2 pm EST will begin business day 1 on the following day.
Campaign Setup, Changes, and Reporting
Standard Campaigns: The following rules apply to standard Display and Email campaigns. Blends that are not included are Microproximity, device ID, and Native Advertising.
Campaign Set-up and Deadlines
Standard turnaround time is up to 3 business days until the campaign activation. All assets must be submitted for the clock to start. This includes a sold IO, creatives, and URLs needed to run the campaign.
- Cutoff submittal time is 2 pm EST business day one. Submissions after 2 EST will begin business day 1 on the following day.
- Add 3 business days to any Search Retargeting line item, allowing time for building the custom data segment based on keywords.
- Add 5 business days for lookalike targeting to allow for the pixel to collect enough data to build the audience.
- Dashboards will be live within 3 business days following campaign activation dates.
Pixels
Pixels will be provided within 1 business day of receiving a request or order.
Requests received after 2 pm EST on Fridays will be fulfilled the following Monday. Request the pixel as early as possible to ensure successful installation and tracking.
Order Changes
- Any creative changes will be processed within 1 business day of receiving the request. Requests received after 2 pm EST on Fridays will be fulfilled the following Monday.
- Order changes beyond swapping out creative or URLs will be subject to the same deadlines and expectations as new order submissions.
- URL changes will be completed within 1 business day of receiving the request. Requests received after 2 pm EST on Fridays will be fulfilled the following Monday.
Miscellaneous requests
Requests that are not related to the items outlined explicitly in business rules will have an update provided within 24 hours of receiving the request. This pertains to pending and live campaigns.
Reporting
Foot Traffic Attribution Reports will be provided within the first 15 days of the month.
Email Campaigns
Standard Turnaround time is up to 3 business days until the final campaign send Is ready. All assets must be submitted for the clock to start, this includes creatives, URLs, and any targeting needed.
- Cutoff submittal time is 2 pm EST business day one. Submission after 2 pm EST will begin business day 1 on the following day.
- Reporting within the dashboard will be live within 3 business days following campaign activation.
- Email campaigns must be tested and approved at least one full business day before the activation date.
- If you require our team to build the Email creative, please add 2 business days for the creative to be built out.
Email Creative Changes
Creative changes will be processed within 1 business day of receiving the request. Any requests received after 2 pm EST on Friday will be fulfilled the following Monday.
If an Email Creative Template is being utilized there is a 3 business day turnaround time with 2 revision maximum.
Urgent Orders
The operations team will try to accommodate requests for the urgent processing of orders whenever possible, in accordance with the following guidelines.
- The order must be of a time-sensitive nature (ie - weekend sale or a special event)
- All assets must be available a the time of the request.
- The Ops team will provide the final approval for any urgent order for the partner to review within 1 business day. We cannot guarantee the Go Live time, since we are subject to an approval process of up to 1 business day based on the platform.