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Twitch Supply Ads Policies (US Guide)

Advertising on Twitch connects creators, communities, and brands through high-impact video, display ads, and streamer-driven activations. All campaigns running on Twitch in the US must adhere to the following core guidelines and product-specific restrictions.

Core Ad Policies

All advertisements must follow standard quality, legality, and safety criteria.

Requirements

  • Comply with all local laws, regulations, and required disclaimers.
  • Clearly identify the advertiser and the product or service being offered.
  • Be appropriate for the Twitch audience and contain accurate, truthful, and substantiated claims.
Prohibitions
  • No deceptive, misleading, shocking, gratuitously violent, or disturbing content.
  • No offensive, intolerant, discriminatory, or harassing content.
  • No ad targeting based on protected or sensitive personal characteristics.
Restricted Product CategoriesCertain product categories are permitted on Twitch under specific delivery, placement, or targeting restrictions.
Product Category Approval & Placement Restrictions Schedule / Dayparting Targeting & Audience Rules
Alcohol

 Managed service only; requires pre-approval; Premium Video only. 5:00 PM – 6:00 AM Amazon audience data usage may be limited.
Gambling & Real Money Gaming

 Managed service only; requires state licensing. Permitted on Premium Video, Creator Sponsorships, and off-Homepage Display. Online casinos are prohibited. Max frequency cap: 6X24 Requires Adults 21+ (A21+) demographic targeting.
Mature Entertainment Content

 R / TV-MA content allowed. Prohibits excessive violence, gore, explicit sexual content, or graphic material. (Note: ESRB M-rated video games can run without dayparting). 8:00 PM – 6:00 AM (Movies/TV) No additional targeting requirements.
Charities

 Must be legally authorized. Allowed on all placements except Homepage and First Impression Takeovers. Cannot exploit emotions to solicit donations. 6:00 PM – 6:00 AM Standard targeting.
Cryptocurrency

 Managed service only; required licenses mandatory. Prohibited on Homepage, First Impression Takeovers, and Sponsorships. 5:00 PM – 6:00 AM; Max frequency cap: 3X24 Standard targeting.
E-Commerce Link Outs

 Standard placements permitted. Standard delivery Prohibited: Custom Audiences, ASIN/Brand retargeting, Whole Foods, Prime Video Audiences.

Allowed: Retargeting, IM/LS/Interest, Audience Hub, Advertiser audiences.
Financial Services

 Services must meet local licensing/disclosure rules. Cannot prey on financial vulnerability, guarantee success, or promote payday loans/pyramid schemes. Standard delivery Standard targeting.
Health & Wellness

 Allowed for products permitted by local regulatory authorities for the condition treated. May be limited by placement, scheduling, or content targeting. Subject to schedule limits Standard targeting.
Pharmaceutical Products

 Managed service only; pre-approval required. Standard delivery Prohibited: Amazon & Advertiser Audiences.

Allowed: Crossix and Swoop audiences.
Streaming Media Apps

 Standard placements permitted. Standard delivery Prohibited: Custom Audiences, ASIN/Brand retargeting, Whole Foods, Prime Video Audiences.

Allowed: Retargeting, IM/LS/Interest, Audience Hub, Advertiser audiences.
Public Service Announcements (PSAs)

 PSAs on sensitive topics must run off-Homepage and off-First Impression Takeovers. 6:00 PM – 6:00 AM (Sensitive topics) Standard targeting.
Recruitment

 Ads must be accurate and non-discriminatory based on protected characteristics. Standard delivery Standard targeting.
Prohibited Products and ServicesThe following products, services, and content types are strictly forbidden from advertising on Twitch:
  • Academic Dishonesty: Products designed to aid in academic cheating.
  • Adult & Personal Content: Adult products/services, privacy invasion products, and products designed to conceal or disguise alcohol.
  • Financial Risk: Get-rich-quick schemes, pyramid schemes, and unapproved financial services.
  • Gambling: Online casinos.
  • Gaming Restrictions: Games listed on Twitch’s prohibited games list.
  • Illegal & Dangerous Items: Legal and illegal recreational drugs/paraphernalia, lethal and non-lethal weapons, malware/scareware/spyware, and products designed to harm or incapacitate animals.
  • Political & Religious Content: Partisan political products/services and religious advocacy.
  • Rights Violations: Products, services, or technologies that infringe upon or enable the infringement of Intellectual Property (IP), privacy, or legal rights.
  • Tobacco: Tobacco, cigarettes, vapes, and all related products.
Note: These policies apply to US Twitch ad supply and are subject to change to meet marketplace needs. Policy version: August 2025.