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TikTok FAQs

Here are answers to some common questions about advertising on TikTok.

Q: Why should we advertise on TikTok?
TikTok is great for clients with low-budget, easy-to-make video ads. Unlike other platforms that need polished videos, TikTok ads perform best when they feel authentic and DIY. Plus, TikTok’s audience is mostly young (ages 18-34) and highly engaged. Want more tips? Check out our [TikTok Creative Best Practices].

Q: What creatives work best on TikTok?
Vertical video ads, 6 to 15 seconds long, are ideal. The best TikTok ads blend naturally with regular TikTok content—so the less polished, the better! For inspiration, see TikTok’s [Top Performing Ads].

Q: What if my client doesn’t have a video?
No worries! TikTok favors simple, DIY videos, so creating one might be easier and cheaper than expected. If your client can’t make a video, we offer in-house creative services to produce one for a small fee. If video isn’t an option, you can run display carousel ads, but keep in mind video ads generally perform better on TikTok.

Q: Does my client need a TikTok account to run ads?
No, a TikTok account isn’t required. We run ads using the client’s brand name, which appears on the ad during playback.

Q: What targeting options are available on TikTok?
TikTok offers demographic and interest targeting. For demographics, you can target by age, gender, location, and more. For interests, just tell your campaign manager about your ideal audience, and they’ll match it as closely as possible. Note: Ads for housing, credit, and employment have restrictions—no demographic targeting or ZIP code targeting is allowed.

Q: Can we track conversions on TikTok?
Yes! TikTok uses tracking pixels that can be placed on your website to track page views, button clicks, and up to 5 conversions per campaign. Ask your campaign manager for help or submit a support ticket if you need assistance setting it up.

Q: What kind of performance can I expect on TikTok?
TikTok campaigns run on a budget without guaranteed impressions or clicks, similar to Facebook ads. Performance varies based on your tactics and how well users engage with your creative. Using strong, engaging video creatives will help boost results. Check out our creative best practices to set your campaign up for success.