Below are some of our most frequently asked questions about TikTok
- Why should we advertise on TikTok?
- What creatives should we use on TikTok?
- What if my client doesn’t have a video, but wants to advertise on TikTok?
- Does my client need a TikTok account to run ads on TikTok?
- What are my targeting options on TikTok?
- Can we track conversions on TikTok?
Why should we advertise on TikTok?
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TikTok represents a great way for clients to use low-budget video creatives to advertise their products or services. While other video channels might require an expensive and highly polished video to advertise, TikTok works best with creatives that are easy to produce and have a DIY feel. Please find our full creative best practices here: TikTok Creative Best Practices
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Reach a younger, highly engaged audience on their platform of choice. The majority of TikTok users are between the ages of 18-34, and are dialed into the TikTok content while using the app.
What creatives should we use on TikTok?
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Video creatives in vertical format are the ideal creatives for TikTok. The length should be between 6-15 seconds.
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The ideal TikTok creative blends in with the native content on TikTok. The less polished an ad, the better it seems to do.
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TikTok also highlights the best performing creatives on its platform here: Top Ads: high-performing auction ads , offering great insight and inspiration on what to include in your creatives.
What if my client doesn’t have a video, but wants to advertise on TikTok?
TikTok performs best with low-cost, DIY-style videos, so the cost of creating a video might be lower than the client thinks. If the client does not have the time or ability to create a video, we have a creative service in-house that can help create the ideal TikTok ad for a small fee.
If the client still insists on going without a video, we do have the option of running a display carousel ad as well. However, since TikTok is primarily a video platform, a video creative will always perform better.
Does my client need a TikTok account to run ads on TikTok?
No. We can run TikTok ads without the client having a TikTok account. When creating the creatives, we enter the client’s brand name into the system, which will be shown at the bottom of the screen while the ad is running.
What are my targeting options on TikTok?
TikTok offers a wide variety of both demographic and interest targeting. Please find a list of available demographic targeting below. For interest targeting, please describe your ideal audience to your campaign manager, and they will match it as closely as possible in the platform.
Ads for housing, credit, and employment are restricted. Demographic targeting is not possible for those campaigns, and geotargeting cannot target ZIP codes.
| Targeting | Options |
| Age |
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| Gender |
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| Household Income |
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| Location (Geographical) |
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| Interests | There’s a large number of detailed interest targetings available. Please send us a description of your ideal audience, and we’ll match it as closely as possible, and will send over the targeting we selected for confirmation |
Can we track conversions on TikTok?
Yes, TikTok also has pixels that can be placed on any website. It can track page views or button clicks, and we can track up to 5 conversions per campaign. Please ask your campaign manager for a conversion pixel, or submit a support ticket if you need assistance placing a pixel on a client’s website.
What kind of performance can I expect on TikTok?
TikTok campaigns work very similarly to Facebook campaigns, where campaigns are run on a budget basis without specific impression or click guarantees. Performance on TikTok can be hard to predict. It tends to vary depending on which tactic used, as well as how well the creative is received by TikTok users. You can directly impact performance by using a creative that the users engage with. Please see our creative best practices to ensure you’re campaign is set up for success.