Which Ad Products Are Best for Your Client’s Goals?
Match your client’s advertising goals with the right Ui.Marketing products.
🎯 Goal: Awareness (Branding & Impressions)
Best Products: Display (Basic, Competitive, Dominant) and Video
These products are designed to get your brand in front of as many eyes as possible. Even if users don’t click, they see your message—keeping your brand top of mind.
🧠 Goal: Consideration (Ad Clicks & Website Visits)
Best Products: Behavioral & Demographic Targeting
Want to drive more traffic to your website? Use custom audience targeting based on behaviors, demographics, or client-provided lists. Our team can also help build effective audience segments.
💡 Goal: Conversions (Website Engagement & Actions)
Best Product: Site Retargeting
Reach people who’ve already visited your website. This keeps your brand in front of interested users and increases your chance of converting them.
✅ Included in our Competitive and Dominant display products.
📌 Note: A tracking pixel must be placed on your client’s website to use retargeting.
🚶 Goal: Foot Traffic (In-Store Visits)
Best Product: Device ID Targeting (DID)
Show ads to mobile devices that have been near specific locations. We can also track how many of those devices later visit your client’s store through monthly Foot Traffic Reports.