15-second and 30-second creative lengths typically have the most avails
|File format||MP4 files only|
|File quality||1080p (1920x1080)|
22,500 kbps (22.5 Mbps) recommended
15,025 kbps–30,000 kbps (15.025 - 30 Mbps)
Certain requirements, such as bitrates, vary drastically by publisher
Audio sample rate: 48 kHz
Audio Bitrate: 192 kbps
|File tags||VAST tags only (VPAID & MRAID tags not supported)|
While there is no specific version of VAST that should be used with Streaming TV creatives, keep in mind that VAST 3.0 & VAST 4.0 are typically less scalable
*Note – if you're using a standard VAST tag that includes a VPAID component (for example, as part of an API framework), then this will not cause any issues for your CTV creative. A VAST wrapper with VPAID functionality is different from a VPAID wrapper.
Creative images must be clear, recognizable, and relevant; text appearing in the ad must be legible. Creatives cannot appear sideways or upside down.