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Streaming TV Clicks Explained

This article discusses why there may be clicks accounted for in your Streaming TV campaign

When you’re targeting CTV as your device type (applied across the Large Screen campaign), we have seen clicks occur, but it’s usually in smaller quantities. In general, it’s possible to 'click' in CTV with a remote or controller, it just won't have the same outcome as a click on other devices (i.e. re-directing the user to another website).

Your Small Screen ad group is set up to run across all devices outside of CTV, while your Small Screen – Optimization ad group does not have a Device Type rail applied. This is where most of your clicks are occurring, which makes sense because your ads are serving on non-CTV device types.

Please review What charts are available for Display and Video reporting article to learn more about what other reporting metrics we offer for your video campaigns.

 

Why am I see little to no clicks for my Streaming TV campaigns?

Streaming TV - Large Screen

For Streaming TV - Large Screen campagins, we target CTV devices, such as the Hulu app on a user's TV.  For these types of campaigns, we typically see little to no clicks because it is unlikely that a user clicks on an ad that is running on their large screen device. In some cases, users can click on the CTV ad with a remote controller, which is why we do sometimes see a small amount of clicks for Large Screen campagins.

Streaming TV - Small Screen

For Streaming TV - Small Screen campagins, we do tend to see a larger amount of clicks than Large Screen.  Small Screen campagins are set up to run across all devices outside of CTV, for example, a user's laptop.  If a user is watching a movie on their laptop via Hulu, they are more likely to click on an ad while watching their movie than if they were watching it on their TV.

Our main focus for Streaming TV campaigns is completion rate and full delivery. Streaming TV campagins are a great option if a client's goal is brand awareness.