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Streaming TV Clicks Explained

This article discusses why there may be clicks accounted for in your Streaming TV campaign

Streaming TV is available in the US, UK, and Canada.

Why do I see clicks in my Streaming TV campaign?

When you target CTV (Connected TV) devices in your Large Screen campaign, clicks can happen, but usually in small numbers. On CTV, users can "click" ads using a remote or controller, but these clicks don’t work the same way as clicks on phones or computers (they typically don’t redirect to websites).

Your Small Screen ad group runs on all devices except CTV, so most clicks happen there—on laptops, phones, tablets, etc.—which makes sense because those devices are easier to click.

Why do Streaming TV campaigns often have few or no clicks?

  • Large Screen campaigns: These target CTV devices like Hulu on a TV. Since users rarely click ads on their TV screens, clicks are usually very low or none. Occasionally, clicks happen via remote controls, which is why you might see a few clicks.

  • Small Screen campaigns: These run on non-CTV devices like laptops. Because users can easily click ads here (for example, while watching Hulu on a laptop), these campaigns tend to get more clicks.

What should I focus on in Streaming TV campaigns?
The main goal with Streaming TV is completion rate and full delivery of your video ads. Streaming TV campaigns are excellent for brand awareness, even if clicks are low.

For more on video campaign metrics, check out our article on What charts are available for Display and Video reporting.