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Streaming TV Clicks Explained
This article discusses why there may be clicks accounted for in your Streaming TV campaign
When you’re targeting CTV as your device type (applied across the Large Screen campaign), we have seen clicks occur, but it’s usually in smaller quantities. In general, it’s possible to 'click' in CTV with a remote or controller, it just won't have the same outcome as a click on other devices (i.e. re-directing the user to another website).
Your Small Screen ad group is set up to run across all devices outside of CTV, while your Small Screen – Optimization ad group does not have a Device Type rail applied. This is where most of your clicks are occurring, which makes sense because your ads are serving on non-CTV device types.
Please review What charts are available for Display and Video reporting article to learn more about what other reporting metrics we offer for your video campaigns.