SEM Guidelines
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      SEM Campaign Process Workflow

      This article discusses the workflow for running an Search Engine Management (SEM) campaign

      Sales

      • Create proposal

      • Proposal presented/sold

      • Contract signed + one month prepaid

      • Send client next steps

      Campaign Development

      • Submit IO within the Order Management System along with campaign goals

      • Search Team build-out process begins

      • Confirm tracking pixels are firing

      Campaign Management

      • Deploy appropriate bidding strategy

      • Optimize keywords & ad copy

      • Summary reports are created upon request

      Performance Review

      • Ensure performance aligns with goals

      • Review user search terms

      • Identify new opportunities

      Recommendations

      • Adjust keywords & ad copy as necessary

      • Set KPI goals

      • Review budget needs

      Optimization & Execution

      • Review in 30-day increments

      • Evaluate conversion actions

      • Mutual responsibility for all parties to ensure the pixel is firing

      • Communicate new opportunities for campaign success