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      Review Requests Guide

      This article discusses what review requests are and how your client will be alerted of receiving one

      What are review requests?

      Review requests are the process of generating more reviews on your online listings through Google and Facebook.

      Why is it important?

      81% of users use Google to evaluate local businesses. Listings with more reviews typically get more clicks and users tend to spend more time looking at those listings. Currently, reviews are the third biggest influencer of local rankings which makes this an integral part of any local SEO strategy.

      Reviews have grown in importance over the last few years – taking up 16% of ranking factors in 2023. Potential customers use reviews in their purchasing decision process and can help businesses maintain a positive brand image. The number of reviews, the recency of reviews, and the aggregate rating are all important factors in reputation management and online visibility.

      When does it happen?

      This varies based on product level. It will occur semi-annually for LocalOne campaigns, quarterly for Local Standard campaigns, and monthly for LocalPro campaigns.

      How do review requests work?

      A white-labeled email or text will be sent to a provided list of recipients asking them how their experience was.

      Can we do review requests for HIPAA clients?

      At this time, we are unable to do so and will replace review requests with another task for HIPAA clientele. Please note that HIPAA clients can still respond to their own reviews.

      Who responds to reviews and how?

      Your campaign manager will respond to new reviews on your Google Business Profile listing. The number of responses allotted per month will vary based on product level. Negative reviews will be responded to within two business days and sent to you for approval before they’re posted. We will not retroactively respond to reviews before the program start date.

      What do we need for email requests?

       

      • A list of customers’ first names and emails sent to us in a .csv (required format) spreadsheet.

        • These should be customers who have interacted with the business in the last three months. The more recent, the better!

        • The list can be as small as one customer, but cannot exceed 500 customers. In fact, we often see better results when clients send smaller lists of handpicked contacts. 

      • If the client is interested in customizing the wording, please provide the exact text to use for the items below.

        • Email Subject: (business name) would love to hear from you!

        • Email Heading: Thank you for your business!

        • Email Content: Thank you for your valued business with (business name). We'd love to know more about your latest experience with us. Please take a moment to leave us a review on Google.

        • Contact Us Button: Website URL for contact info

      Who does the email come from?

      A white-labeled email from access@reporting.seotool.marketing with seotool.marketing as the sender.

      What do we need for text requests?

      • TExt sms mock WL
          A list of customers’ first names and phone numbers sent to us in a .csv (required format) spreadsheet.
          • These should be customers who have interacted with the business in the last three months. The more recent, the better!
          • The list can be as small as one customer, but cannot exceed 80 customers. In fact, we often see better results when clients send smaller lists of hand-picked contacts.
        • If the client is interested in customizing the wording for text requests, please provide the exact text to use for the items below. Please note, text requests cannot exceed 160 characters.
            • Text Content: Thank you for your business with (business name). Please leave us a review here: (Google URL).
           

        How can we generate more reviews outside of the quarterly requests?

        1. Ask us about our Display Review Widget! Showcase your reviews from Google and Facebook directly on your website. 
        2. Ask customers directly for reviews after positive interactions.
        3. Always follow up – people might not leave you the review on the first try.
        4. Use the GBP review link or QR code provided by your Campaign Manager:
          1. Add to the back of the business card
          2. Put it on the bottom of receipts
          3. Include it in your email signature
          4. Add a link to newsletters or automated emails
          5. Add a table card in your office/store/waiting room
          6. Ask on social sites
          7. Add to your website