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Prohibited Products & Services Guide

Advertising should comply with applicable laws and regulations. See below for the products and services restricted on The Trade Desk (TTD) and Google.

The Trade Desk (TTD) Restrictions

Abortion

  • No ads with violent language or graphic imagery related to abortion.

  • Abortion-related services allowed based on country; consult your Account Manager.

Alcohol

  • Allowed with geographic restrictions.

  • Only branding or informational ads promoting beer, wine, or spirits, targeting approved countries.

  • Pre-approval may be required from supply-side platforms.

"Anti" & Violence

  • No ads promoting violence or discrimination against protected groups (race, religion, disability, gender, etc.).

  • No content revising history against protected groups.

  • No promotion of self-harm or violence to people or animals.

  • Scientology ads must clearly disclose affiliation.

Casinos & Gambling

  • No online gambling or casino ads.

  • Allowed: contests, sweepstakes, physical scratch cards, state-run online scratch games, fantasy sports, physical gambling equipment, and lotteries.

CBD

  • Products must contain less than 0.2% THC and be hemp-based.

  • No THC, Delta-8, or unapproved THC levels.

  • No health claims on landing pages or creatives.

Endangered Species

  • No promotion of products from endangered or threatened species.

Fake Documents

  • No promotion of fake IDs, passports, invoices, etc.

Financial Services

  • Must comply with local laws, disclose fees, provide verifiable contact info, and include legitimate third-party endorsements.

  • Cryptocurrency ads prohibited.

Fireworks

  • No promotion of fireworks or pyrotechnics except safety PSAs.

Illegal Drugs

  • No promotion of illegal drugs, synthetic highs, drug paraphernalia, or drug test aids.

Illegal Hacking

  • No ads promoting illegal hacking or instructions/equipment for unauthorized access.

Illegal Products & Services

  • Prohibited.

Political Advertising

  • Must comply with local election laws; prohibited where political ads are illegal.

  • Specific requirements for candidate ads include candidate info, paying entity details, and registration with election commissions.

  • Ballot initiatives require notification but less info than candidate ads.

  • Must follow anti-violence and solicitation policies.

Sexually Explicit Content

  • No graphic sexual acts, underage/non-consensual themes, or ads implying paid sexual services.

Solicitation of Funds

  • Only allowed for tax-exempt organizations.

Tobacco Products

  • Most tobacco-related ads prohibited; allowed on the Alt Network.

Traffic Devices

  • Radar jammers and law-evading products prohibited; radar detectors allowed in most countries.

Underage

  • No promotion of underage sexual content or illegal sexual themes.

Trademarks, Copyrights & Counterfeits

  • Must comply with laws regarding intellectual property.

Weapons

  • No promotion of weapons or devices designed to cause serious harm (guns, ammo, knives, etc.).

Google Restrictions

Advertiser Identity

  • Verification of legal identity required for transparency; verified ads include disclosure.

Alcohol

  • Ads must comply with local laws and Google’s policies on responsible alcohol advertising.

Election Advertising

  • Must comply with Political Content policies, country restrictions, and verification requirements.

Gambling

  • Allowed only in approved countries with certification. Must target only approved countries, have responsible gambling info, and avoid minors.

Financial Products/Services

  • Must comply with local regulations.

  • Complex products, cryptocurrencies, and debt services require certification and country-specific targeting.

Healthcare & Medicines

  • Restricted; some content requires certification and country-specific targeting.

Inappropriate Content

  • No content that incites hatred, discrimination, harassment, threats, or violence.

  • No sexually explicit or compensated sexual acts content.

  • No child sexual abuse imagery or mail-order bride services.

  • No adult themes disguised for family audiences.

  • No shocking content including violent language, gruesome imagery, or obscene language.

  • No exploitation of sensitive events for profit or victim blaming.

Animal Cruelty

  • No content promoting cruelty or trade in endangered species products.

Hacked Political Materials

  • No ads facilitating direct access to hacked political content. Discussion/commentary is allowed if no direct access is provided.