Ui.Marketing has multiple Video and Audio products. We recommend choosing the product that best supports the client's goal or KPI.
Video Products
Audio Product
Programmatic Video - Run of Network (RON)
This tactic does not include any behavioral or demographic targeting. The only targeting that is included is geo-targeting. This is a high-funnel tactic that is best used for brand awareness.
Programmatic Video - Behavioral (BHV)
This tactic includes behavioral and geographic targeting. This is a high-funnel tactic that is best used for brand awareness.
Streaming Audio
We can buy audio advertising on almost any streaming audio website and app. Streaming audio ads play between songs and typically include companion banner ads. This includes things like Spotify, iHeart Radio, podcasts, and more. This is a high-funnel tactic that is best used for brand awareness.
Utilize robust interest, demographic, and geographic targeting to reach your specific audience.