Leverage eye-catching imagery, concise messaging, and compelling calls-to-action to drive user interaction
The ad creative is the cornerstone of a successful display campaign. Below are a few things to remember when creating an amazing display ad.
Ensure a Good First Impression:
Let's talk about making a stellar first impression. When someone first sees a client's ad, you want them to be captivated right away. Instead of hitting them with sales pitches, focus on grabbing their attention with captivating visuals and a crystal-clear call to action. Show them why your brand fits seamlessly into their lifestyle. Omit any additional wordiness or any details that include the client's physical address, or their phone number from the ad. You want to encourage users to click through to get this information from the client's website. Try phrases like "discover more" or "start exploring" to draw them in.
Stay Top-of-Mind:
It's all about staying on their radar. Keep your brand front and center so they remember why they came to your site in the first place. Make sure your logo is visible and make it easy for them to jump back in where they left off. Showcase new arrivals, highlight different products, and give them a gentle nudge with calls to action like "buy now" or "shop now."
Personalize the Ads:
Now, let's get personal. Tailor your ads to their interests and preferences. Test out different items—show them the most popular stuff, items on sale, or things they've already checked out. Also our goal is to catch the end users eye…wordy ads tend to perform poorly. Keep the messaging short and direct!
Reward Customer Loyalty:
Last but not least, let's show some love to your loyal customers. Everyone loves a little recognition, right? Acknowledge their loyalty by personalizing your calls to action and offering special promotions just for them. Use a friendly, personalized tone in your ads, like "We think you'll love these" or "Complete your collection." It's all about making them feel appreciated and valued.