Programmatic Ad Creative Best Practices
When creating display ads, the creative is everything. Use eye-catching visuals, clear messaging, and strong calls-to-action to boost engagement. Here’s how to make your ads shine:
Make a Great First Impression
The moment users see the ad, grab their attention with bold visuals and a clear call-to-action—skip heavy sales pitches. Show how your brand fits naturally into their life. Avoid clutter like physical addresses or phone numbers; instead, invite them to click through with phrases like “discover more” or “start exploring” to learn more on your site.
Stay Top-of-Mind
Keep your brand front and center to remind users why they visited. Make sure your logo is visible and guide them back easily. Highlight new products or promotions with simple CTAs like “buy now” or “shop now” to nudge them toward action.
Personalize for Impact
Tailor ads to users’ interests by featuring popular items, discounts, or things they’ve already browsed. Keep your messaging short and punchy—long, wordy ads don’t perform well. The goal? Catch their eye quickly and clearly.
Reward Loyalty
Show loyal customers some love! Use personalized CTAs and special offers to make them feel valued. Friendly phrases like “We think you’ll love these” or “Complete your collection” go a long way in building connection and encouraging repeat visits.