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Owned & Operated (O&O) Creative Specs

Below are the creative specifications needed for our team to run your Owned and Operated campaigns

File Size Limit

The file size limit for most creative assets (images, audio, HTML, CSS, data files, JavaScript, and so on) is 10 MB.

Video files are limited to 100 MB for upload and 60 MB for serving (except .ogv files, which are limited to 10 MB). If your assets are larger than this limit, contact support for help, or your videos may not serve. Large video files may need to be hosted differently for optimal performance.

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Accepted Display Creative Types

Display line items support a variety of creative types to help your advertisers deliver their message. See also Types of video creatives. Visit Third-party impression tracking URL counting to learn about impression counting of tracking URLs.

  • Image
  • HTML5
  • Third-Party
  • Campaign Manager 360 Redirect URL(s)
  • Native Format (see table below for specifications)

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💡 Learn from Google about the Top Performing Display Ad Sizes >

Native Web 300x250 Specs

All assets listed below are needed in order to run your Native ads

 

Optional Tracking - We can only accept click trackers. We cannot use impression tags or any form of pixels for Native ads. 

Accepted Video Creative Types