Below are our recommendations and best practices when considering a redeploy order.
Redeploy Sends are a product we offer that serves as an affordable re-engagement tool and reinforces original email send goals by boosting engagement and awareness. You can find more information on the options we offer and the needed assets here.
Our Recommendations and Best Practices
- We recommend waiting 8-10 days after the original send date because emails are “live” for 8-10 days.
- Note: People who unsubscribe from an email list would not be able to receive or be targeted in an email redeploy which would result in a difference in reporting metrics.
- Updated subject lines and creative assets are highly encouraged in order to regain attention and/or encourage reengagement.
- Write engaging subject lines
- Write friendly and concise body copy
- This may vary depending on the type of messaging/goal of the original email send. For example, an in-person event would vary from a limited-time offer sale or general awareness campaign.
- Consider personalization on redeployments.
- If you have a highly engaged portion of your email list, personalize content for that user behavior.
- And for those who rarely open your emails, customize content through redeployments for non-openers of your original send.
- Note: Audience and Geographic targeting can’t be changed in a redeploy email because the audience is the same as the original send.