Recommendations & Best Practices for Redeploy Email Sends

What is a Redeploy Send?
It’s an affordable way to re-engage your audience and boost the impact of your original email send. Redeploys help reinforce your message and drive more engagement. (More details on options and assets are available if you want.)

Our Top Tips:

• Wait 8–10 Days After Your Original Send
  Emails stay “live” for about 8–10 days, so give your audience some time before redeploying.

• Unsubscribers Won’t Get Redeploys
  Anyone who unsubscribed won’t be targeted again, so expect some differences in your reporting.

• Update Subject Lines & Creative Assets
  Fresh subject lines and new creative help grab attention and encourage opens. Make subject lines engaging and keep the body copy friendly and concise.

• Match Messaging to Your Goal
  Tailor your redeploy content to the original email’s purpose — an event invite will look different from a sale or awareness message.

• Use Personalization Where It Counts
  For highly engaged users, personalize based on their behavior. For those who rarely open your emails, customize content specifically for non-openers.

• Note: Audience and geographic targeting stay the same — you can’t change who gets the redeploy since it targets the original audience.