New Video Product Lineup: FAQ
Learn what's changing in 2027 with our video product offerings.
Why is the video lineup changing? From your feedback! You told us that finding the right video product took more time than it should. We listened and streamlined 29+ offerings into 10, each built around a specific goal and aligned with how the market buys video today. Fewer, clearer choices mean faster recommendations for you and easier decisions for you and your advertisers.
What are the 10 new offerings?
| If your advertiser wants to... | Choose |
| Get the most impressions for their budget | Online Video |
| Reach viewers on every screen, not just the TV | Streaming Everywhere (Most popular product!) |
| Get strong TV-screen reach at a great value | Extended CTV |
| Expand streaming reach with Amazon first-party audience data | Amazon Pro - Reach |
| Pair Amazon first-party data with top-tier streaming publishers | Amazon Pro - Prime Plus |
| Get the highest-quality placements on curated top publishers | Premium CTV |
| Be live and in-game during major sporting events | Premium Sports |
| Reach sports fans across everything they watch | Sports OTT |
| Reach local 21+ audiences with video | Alt Network - Online Video |
| Get a 21+ brand on the TV screen | Alt Network - Extended CTV |
FAQs
| Are each of these products available in the U.S. and Canada? | All products except Live Sports are available to partners and advertisers in the U.S. and Canada to order. The two Live Sports products are only available in the U.S. |
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How do I choose the right video product for my advertiser? |
Start with your advertiser's goal, not a product name. Find the goal in the table above, and the right option follows. For a side-by-side view of every offering, view our Video Product Lineup Guide. Still not sure? Your partner success team can recommend the best fit. |
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What is the Alt Network, and who is it for? |
The Alt Network is built for advertisers in sensitive 21+ categories, such as cannabis and casinos. It includes two offerings: Alt Network - Online Video reaches local 21+ audiences on laptops, phones, and tablets, and Alt Network - Extended CTV brings Streaming TV to these categories on connected TV devices. Alt Network campaigns run where permitted and in line with applicable advertising regulations. |
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When is the last day to order the former video products in Ui.Marketing? |
Nov. 2, 2026: The new video lineup launches and is available to order in Ui.Marketing. *Note: You are still able to order a campaign using the current video products available. Dec. 31, 2026: Last day to order the current video products. Jan. 1, 2027: All video orders use the new lineup. |
| When does the new lineup launch? | Nov. 2, 2026. All 10 offerings will be available to order in Ui.Marketing. |
| How long can I order current video products? | Through Dec. 31, 2026. Starting Jan. 1, 2027, all video orders use the new lineup. We recommend finding the right new offering for each of your advertisers well before the deadline, especially those planning campaigns for early 2027. |
| What happens to campaigns ordered before Dec. 31 that run into 2027? | Campaigns can be renewed through June 30, 2027; after that, we will no longer offer the old video products for order. New campaigns will have to be ordered using the new lineup. |
| Do I have to switch my advertisers before Dec. 31? | You can keep ordering current video products through Dec. 31. Any new orders made after Dec. 31, 2026, will use the new lineup, so it's a good idea to start the conversation with your advertisers now. Your partner success team can help you plan. |
| Will I still get the same reach and targeting? | Yes. The new offerings carry forward the reach and targeting you count on, now organized around your advertiser's desired outcome. Some offerings add even more, like all-device reach with Streaming Everywhere and Amazon's first-party audience data with the Amazon Pro offerings. *Please note: Both Live Sports video products do not include targeting capabilities. |
| Is pricing changing? | Yes. Reach out to your partner success team for more information. |
| Will reporting change? | No changes have been made to reporting! |
| How do I find the new offering that replaces what my advertiser runs today? | Your partner success team will help you. They'll review your current video campaigns with you and recommend the best new offering for each advertiser's goals. Expect to hear from them over the coming weeks, or reach out anytime. |
| Where can I learn more about the new lineup? |
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| Who do I contact with questions? | Your partner success team is your go-to for anything related to the new lineup and questions surrounding mapping your previous video product to the new lineup. |