Creative Guidelines
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      Native Creative Requirements

      These creatives are very sensitive to characters for each portion. Here is what will be needed in each section.

      Images 

      Main Image : 1200x1200 pixels recommended (minimum 1200x627 pixels)

      • File Size: Under 1MB
      • We always suggest sending 5 - 10 images for consideration

      Logo: This should be transparent and 200x200 pixels

      • PNG file
      • recommended 2 versions (light and Dark)

      Copy

      Short Title: Must be 25 total characters or fewer

      Long Title: Must be 90 total characters or fewer

      Long Description: Must be 140 total characters or fewer

      Call to Action: Must be 15 total characters

      Sponsor, Brand, or Advertiser name: 25 characters or fewer

      Please note all character count limits include spaces.

      For Example, The phrase "Water.org brings fresh water to thirsty people" contains 39 letters, one punctuation mark, and six spaces, for a total of 46 characters.