What is Native?
Native advertising is a type of display advertising that dynamically changes how the creative is displayed to mimic the content of the particular page on which the creative is being served. In most cases, targeting is limited to the available contextual categories (e.g. Sports, News, Health and Beauty, etc.) provided by the suppliers who provide the option for Native ads on their site.
How it works
Select an image headline, copy, and logo to act as the creative.
Examples
Formatting technology turns a single creative into hundreds of ads automatically. Each ad is formatted to fit the unique look & feel of the site on its own – no two ads are alike.
Asset Requirements
|
Requirement |
Description |
Specification |
|---|---|---|
|
Main image |
The large main image to be used in the advertisement. |
1200x627, (1.91:1 aspect ratio) The main image must be less than 2000x2000 pixels. The main image file must be smaller than 2 MB. |
|
Main video |
|
5 minutes (300 seconds) maximum The main video must have a file size of less than 2 GB. |
|
Icon |
The app icon or brand logo to be displayed in the ad. |
200x200 (1:1 aspect ratio) |
|
Logo |
The advertiser's logo to included in the ad, either overlaid over the main image or shown separately from the main image. |
200x200 (1:1 aspect ratio) |
|
Short title |
The title or headline for the native ad—should be optimized for mobile. |
25 characters maximum |
|
Long title |
The title or headline for the native ad—should be optimized for desktop. |
90 characters maximum |
|
Short description |
Additional text typically displayed below the title—should be optimized for mobile. |
90 characters maximum |
|
Long description |
Additional text typically displayed below the title—should be optimized for desktop. |
140 characters maximum |
|
Sponsor (Brand) |
The name of the advertiser running the native ad. |
Recommended 25 characters maximum; otherwise, 100 characters maximum |
|
Call to action |
Text, such as Learn More or Buy Now, that likely appears in a button near the image assets. |
15 characters maximum |
Best Practices
DO:
- Send us engaging photos. Vibrant pictures are more likely to catch the eye
- Use products set in real environments. Historically, these have tended to perform better than products in isolation
- Send a click-through URL that is somewhat associated with the creative. Don’t send users to a page that leaves them confused about why they clicked
- Explore all the image options at your fingertips. From blogs to product pages, you likely have a treasure trove of impactful images
DON'T:
- Send us images with too much text. Let the image speak for itself
- Crop the image. We’ll take care of ensuring the image fits perfectly across every placement
- Send us an image with a logo. Don’t sweat it, we’ll pair these two assets together
- Use banner ad creative. Your image, logo, and copy will come together to form a beautiful ad