This article discusses the Native product's creative guidelines and best practices for the campaign to be successful.
What is Native?
Native advertising is a type of display advertising that dynamically changes how the creative is displayed to mimic the content of the particular page on which the creative is being served. In most cases, targeting is limited to the available contextual categories (e.g. Sports, News, Health and Beauty, etc.) provided by the suppliers who provide the option for Native ads on their site.
How it works
Select an image headline, copy, and logo to act as the creative.
1. MAIN IMAGE |
2. TITLE "Welcome to Curaçao" |
|
3. DESCRIPTION "Discover the Caribbean’s best-kept secret, Curaçao. Take a walk across the Queen Emma Pontoon Bridge at high tide and feel the bridge gently ride the waves in the busy port of Willemstad.” |
4. LOGO (optional: two versions - light & dark) |
Examples
Formatting technology turns a single creative into hundreds of ads automatically. Each ad is formatted to fit the unique look & feel of the site on its own – no two ads are alike.
Asset Requirements
| Short title (required) | 25 characters or less |
| Long title | 90 characters or less |
| Short description (required) | 90 characters or less |
| Long description | 140 characters or less |
| Image |
Minimum requirements: 1200x627 pixels Recommended: 1200x1200 pixels File size: Under 1 MB Please send 2-5 images for consideration |
| Logo |
Maximum size: 200x200 pixels Minimum requirement: 1 logo, transparent PNG file Recommended: two versions (light & dark) |
| Call to Action (CTA) | 25 characters or less |
| Advertiser name | 25 characters or less |
| Landing page URL |
The landing page you wish to drive the image to |
Best Practices
DO:
- Send us engaging photos. Vibrant pictures are more likely to catch the eye
- Use products set in real environments. Historically, these have tended to perform better than products in isolation
- Send a click-through URL that is somewhat associated with the creative. Don’t send users to a page that leaves them confused about why they clicked
- Explore all the image options at your fingertips. From blogs to product pages, you likely have a treasure trove of impactful images
DON'T:
- Send us images with too much text. Let the image speak for itself
- Crop the image. We’ll take care of ensuring the image fits perfectly across every placement
- Send us an image with a logo. Don’t sweat it, we’ll pair these two assets together
- Use banner ad creative. Your image, logo, and copy will come together to form a beautiful ad