An overview of Microsoft Advertising (Bing) reporting in Ui.Marketing
Accessing Microsoft Advertising (Bing) Reporting
Microsoft Advertising (Bing) Reporting Charts
Snapshot
The Snapshot Chart will show a high-level overview of the Advertiser, Campaign, or Ad Group you are viewing.
The snapshot boxes will give a high-level summary of an advertiser, campaign, or ad group's performance. The boxes that show will vary per product.
Period-over-period data is also available in this report, which shows how your performance compares to the performance of a previous time frame.
The period-over-period analysis (PoP) compares the data in the date ranges selected to the same period of time in the past. For example, if your date ranges are Aug 1-31 the period-over-period analysis would be comparing data that ran July 1-31 (the previous 31 days)
Please note that this data can be shown or hidden in the shareable link and PDF.
Data by Timeframe
The data by time frame chart allows users to see their performance on a daily or weekly basis across the time frame selected.
Click the dropdowns to choose the data points to compare. In addition, you can toggle to view the metrics broken out by week if you are viewing a report longer than 21 days.
Performance by Campaign
The performance table will give a breakdown of the underlying campaigns or ad groups based on the selections made in the sidebar. The performance table does change based on product and other selections made in the sidebar.
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Performance by Campaign (Advertiser View)
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Performance by Ad Groups (Campaign View)
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Performance by Ad Group (Ad Group View)
Performance by Campaign
The performance by campaign table can be viewed on the advertiser level and shows how the individual underlying campaigns under that advertiser are performing. Only the campaigns for the selected product will show, and the columns displayed will change based on the product selected.
Performance by Ad Groups
The performance by Ad Groups table can be viewed on the campaign level and shows how the underlying ad groups under that campaign are performing. Only the ad groups for the selected product will show, and the columns displayed will change based on the product selected.
Performance by Ad Group
The performance by Ad Group table can be viewed on the ad group level and shows how that specific ad group is performing. Only the ad group for the selected product will show, and the columns displayed will change based on the product selected.