🤖 Advertiser-Specific Pixel vs. Master Pixel – What’s the Difference?

Q: What are the two types of pixels?
We offer two kinds of universal pixels:

• Advertiser-Specific Pixel

• Master Pixel

Q: What is an Advertiser-Specific Pixel?
An Advertiser-Specific Pixel is tied to one advertiser and one campaign. It cannot be reused across multiple advertisers in our system. Use this when each business location or property needs its own separate reporting.

Example:
If Holiday Inn has three locations and each needs its own reporting:

• Holiday Inn – Nevada

• Holiday Inn – New Jersey

• Holiday Inn – Florida
  Each would need a separate Advertiser-Specific Pixel.

Q: What is a Master Pixel?
A Master Pixel can be used across multiple advertisers and campaigns.
It’s best placed on a main website when you want to retarget visitors across different campaigns or locations.

🔁 Example: Add one Master Pixel to the main Holiday Inn site to retarget users across all regions.

Note: Master Pixels are not used for conversion tracking. They’re ideal for building large retargeting audiences across multiple campaigns.

Q: Are both pixel types placed the same way?
Yes, both are installed like a typical universal pixel. The main difference lies in how they’re mapped in our system and what they can do with the data they collect.

Q: How do I know which one to request?
If you’re unsure, we’re happy to help! Just let us know if you’re considering a Master Pixel or Advertiser-Specific Pixel in your request—we’ll guide you from there.

⚠️ Once a pixel is set up, it cannot be changed, so it’s important to get it right from the start.