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      Local SEO Product Matrix

        LocalOne Local Standard LocalPro

      Google Business Profile (GBP) Listing Optimization

      With access to GBP, the listing will be optimized for Google search. Core optimizations will include NAP (name, address, phone), hours (including holidays and seasonal), categories, and descriptions. Includes removal of items that violate GBP policy.

      X

      X

      X

      GBP Competitive Analysis

      Gain a true understanding of where your business ranks amongst the local competition. Identify opportunities to outrank your competitors through review analysis and GBP category review.

      		 X X X

      Top Tier Listing Submission, Maintenance, & Duplicate Suppression

      Submission of NAP information to the top 30+ directories. NAP accuracy will be confirmed ongoing. Listing content is reviewed/added. Category and image management. Manually claim as needed.

      		 X X X

      Schema Review & Suggestions

      Schema markup is code placed on a website to help search engines return more accurate results for users. Local Schema recommendations will be provided.

      		 X X X

      Review Alerts and Monitoring

      Client will receive alerts when customers review the business.

      		 X X X

      Frequently Asked Questions (FAQs)

      Compilation of up to 5 questions and answers implemented to GBP Q&A.

      		 X X X

      Menu Service Buildout

      Utilizing GBP's product, service, or menu feature to expand user engagement and available listing content.

      		 X X X

      Reporting & Audits

      Monthly report monitoring Map/Search views, driving directions, calls, and clicks to the website. Campaign recaps are available upon request.

      		 X X X

      Review Digest

      Reviews are more than just a star score. With Review Digest, you will fully understand the reviews you are receiving, the frequency you receive them, and insight into the type of language your customers are using.

      		   X X

      Keyword Tracking

      Gain insight into when your competitors appear in search for your top keywords (by GBP Business Categories). The compiled results allow you to gauge how likely a customer is to choose your business in search.

      		   X X

      Additional Listing/Citations Efforts

      Submit NAP to additional directories & aggregators.

      		   X X

      GBP Posting

      Feature offers, events, & promotions for additional category & keyword development. Some industries are excluded.

      		     X

      Review Responses

      Includes up to 10 review responses per month.

      		     X

       

      The workflow is subject to change based on the client's business needs.