Local SEO Product Matrix

  LocalOne Local Standard LocalPro

Google Business Profile (GBP) Listing Optimization

With access to GBP, the listing will be optimized for Google search. Core optimizations will include NAP (name, address, phone), hours (including holidays and seasonal), categories, and descriptions. Includes removal of items that violate GBP policy.

X

X

X

GBP Competitive Analysis

Gain a true understanding of where your business ranks amongst the local competition. Identify opportunities to outrank your competitors through review analysis and GBP category review.

X X X

Top Tier Listing Submission, Maintenance, & Duplicate Suppression

Submission of NAP information to the top 30+ directories. NAP accuracy will be confirmed ongoing. Listing content is reviewed/added. Category and image management. Manually claim as needed.

X X X

Schema Review & Suggestions

Schema markup is code placed on a website to help search engines return more accurate results for users. Local Schema recommendations will be provided.

X X X

Review Alerts and Monitoring

Client will receive alerts when customers review the business.

X X X

Frequently Asked Questions (FAQs)

Compilation of up to 5 questions and answers implemented to GBP Q&A.

X X X

Menu Service Buildout

Utilizing GBP's product, service, or menu feature to expand user engagement and available listing content.

X X X

Reporting & Audits

Monthly report monitoring Map/Search views, driving directions, calls, and clicks to the website. Campaign recaps are available upon request.

X X X

Review Digest

Reviews are more than just a star score. With Review Digest, you will fully understand the reviews you are receiving, the frequency you receive them, and insight into the type of language your customers are using.

  X X

Keyword Tracking

Gain insight into when your competitors appear in search for your top keywords (by GBP Business Categories). The compiled results allow you to gauge how likely a customer is to choose your business in search.

  X X

Additional Listing/Citations Efforts

Submit NAP to additional directories & aggregators.

  X X

GBP Posting

Feature offers, events, & promotions for additional category & keyword development. Some industries are excluded.

    X

Review Responses

Includes up to 10 review responses per month.

    X

 

The workflow is subject to change based on the client's business needs.