Local SEO Product Matrix

Google Business Profile (GBP) Listing Optimization 

With access to GBP, the listing will be optimized for Google search. Core optimizations will include name, address, phone (NAP), hours including holidays and seasonal, categories, and descriptions, images. Includes removal of items that violate GBP policy.

X

X

X

GBP Competitive Analysis 

Gain a true understanding of where your business ranks amongst the local competition. Identify opportunities to outrank your competitors through review analysis and GBP category review.

Top Tier Listing Submission, Maintenance, and Duplicate Suppression

Submission of NAP information to the top 30+ directories. NAP accuracy will be confirmed ongoing. Listing content is reviewed/added. Category and image management.

Schema Review and Suggestions

Schema markup is code placed on a website to help search engines return more accurate results for users. Local schema recommendations will be provided.

Review Alerts and Monitoring 

The client will receive alerts when customers review the business.

Reporting and Audits 

Monthly report monitoring map/search views, driving directions, calls, and clicks to the website. Campaign recaps and calls are available upon request.

Review Requests

Generate more reviews on your online listings like Google and Facebook. A white-labeled email will be sent to a provided list of recipients asking them how their experience was.

X

Semiannual

X

Quarterly

X

Monthly

GBP Posting

Feature offers, events, & promotions for additional category & keyword development. Some industries are excluded

X

(1/mo)

X

(2/mo)

X

(3/mo)

Review Responses

Responding to reviews submitted to your Google Business Profile

X

(5/mo)

X

(10/mo)

X

(15/mo)

Additional Listing/Citations Efforts 

Submit NAP to additional directories & aggregators.