LGBTQ+ Targeting Options
Below is an overview of available targeting options for reaching LGBTQ+ individuals, communities, and related interests across various products.
Programmatic Display, Pre-Roll Video, and Streaming TV
You can target based on the following data segments:
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Interest Propensities
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Issues & Causes > LGBTQ+ Rights
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Charitable Contributors
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Likely Donors > LGBTQ+ Causes
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Shopping Preferences
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Fashion Enthusiasts (Men’s or Women’s)
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Interest in Women’s Fashion
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Interest in Men’s Fashion
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Interest in Makeup
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Geo-Fencing: Device ID & Microproximity
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Target specific areas and events such as:
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Pride festivals
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LGBTQ+ neighborhoods (e.g., West Hollywood, Chicago’s Boystown)
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Quick-select venues like gay bars
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Email Marketing
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Lifestyle > LGBTQ+
Unavailable Targeting (Currently Not Supported)
The following products do not offer LGBTQ+ specific targeting at this time:
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YouTube
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Facebook & Instagram
If you have questions or would like help strategizing your next campaign, please reach out to your Account Manager.