Below is a list of data elements available for campaigns targeting LGBT individuals, communities, and categories.
Programmatic Display, Pre-Roll Video, and Streaming TV
- Interest Propensities > Issues & Causes > LGBT Rights
- Charitable Contributors > Likely Donors > LGBTQ Cause Donors
- Shopping Preferences > Fashion (men or women)
- Interest in women's fashion
- Interest in men's fashion
- Interest in makeup
Geo Fencing: Device ID and Microproximity
Geo Fence areas and events: Pride festivals, gay communities (West Hollywood, Chicago BoysTown, etc.), or Quick Select of Gay Bars.
- Lifestyle > LGBTQ
At this time, there are no targeting options specifically for targeting LGBTQ+ individuals, communities, and categories for the following products:
- Facebook & Instagram
Please reach out to your dedicated Account Manager if you have questions or would like to brainstorm targeting ideas for your next campaign.